Mark Birnbaum and Eugene Remm

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Full Name: Mark Birnbaum and Eugene Remm

Fitness, not financials: The nightclub impresarios — they own Manhattan’s Tenjune and the newly opened lounge SL — are poised to open and Abe & Arthur’s restaurant in the Meatpacking District, which perhaps also means they will spend more time working out. “People focus so much on spending money on clothes,” says Remm. “If they went to the gym instead, their clothes would fit three times better than paying for some random expensive designer.” Sneaker chic: Birnbaum owns a rare pair of Converse, designed and signed by John Varvatos. “He made four pairs, and I got one of them. They’re like an art piece, so I put them in a glass display case,” he says. Haute hip-hop: Fashion-wise, Remm admires Kanye West and Jay Z: “They’re able to go from a nightclub outfit to perfect business attire and always make it their own.”