The Internet is currently obsessed with rainbows in every form. From tie-dyed bagels to psychedelic grilled cheese, everyone's favorite color spectrum is becoming more popular than ever.
And now, ROYGBIV is becoming a makeup trend. Shoppers on Etsy looking to play up their cheekbones with a highlighter stumbled across a rainbow version that's blowing their minds.
When applied in one smooth stroke, Etsy company Bitter Lace Beauty's Prism illuminator comes off like a perfect rainbow on your cheekbone.
"So many of you are curious to see PRISM in action … well here she is!" shop owner Jenna shared on Instagram. "Everyone should look like they have been licked by a unicorn, don't you think?"
The Las Vegas-based online retailer, which specializes in sugar-spun highlighters, is currently sold out of the Prism palette as well as the rest of its metallic, colorful products.
But Bitter Lace Beauty isn't the only company getting into the multicolored madness. Moodmatcher is currently selling color-blocked lipstick shades called Split Sticks that adapt to your skin tone, giving you three colors in one tube — the right, the left and the blended look of both hues ($6, moodmatcher.com).
What do you think of the rainbow-colored beauty options?
