University of Alabama’s Alpha Phi Sorority Slammed for Lack of Diversity, Objectifying Women in Recruitment Video

Alpha Phi Sorority recruitment video
The sorority sisters of Alpha Phi at the University of Alabama are currently being slammed for their recruitment video. 

The University of Alabama’s Alpha Phi sorority might be rush-ing for someone to handle their PR soon. The chapter of the historic sorority, which was founded in 1872, recently posted a recruitment video that has already raised a lot of eyebrows. 

The video, which has since been taken down from the chapter's website, featured the sorority's 72 members running around in bikinis and dancing in short shorts with the school’s elephant mascot. 

Alpha Phi Sorority recruitment video

Local site AL.com slammed the video in an opinion column titled, “‘Bama sorority video worse for women than Donald Trump.” 

“Remember all those bikini-clad, sashaying, glitter-blowing, and spontaneous piggyback-riding days of college? Me either,” writer A.L. Bailey begins. “But according to a new video, it's a whirlwind of glitter and girl-on-girl piggyback rides at the University of Alabama's Alpha Phi house.”

The clip is being attacked for its superficial portrayal of college life, the sorority’s lack of diversity, and the objectification of women. 

The Today show reports that 2,261 women still were offered bids this year, making it the highest pledge class in the university’s history. Since the criticism went viral, the University of Alabama’s Alpha Phi chapter has deleted its Facebook, Twitter, and Tumblr pages. The only thing that remains is the homepage of the chapter’s website. 

Tell Us: What do you think of Alpha Phi’s recruitment video?

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