Burger King Is Letting a Chicken Decide Which Locations Will Serve Chicken Fries: Watch the Controversial Ad

Burger King chicken fries
Burger King has a very unusual marketing campaign that allows a chicken named Gloria choose which locations will carry chicken fries, and PETA is outraged -- watch the controversial ad here. 

Pick no, Gloria! Burger King has a very unusual new marketing campaign involving a national tour, a chicken named Gloria, and chicken fries.

The fast-food chain has launched a campaign to bring back its beloved chicken fries, but it's the chicken that will ultimately choose which locations across America will get their poultry pommes frites.

"Chicken Fries have a passionate, obsessive following," the introductory video notes. "And a decision like this was way too much for the BK folks to handle, so they decided to find the perfect chicken to decide for them."

Gloria has her pick between two bowls, marked "yes" or "no," and picks — at random — at each tour stop one or the other. At her very first stop in Bayonne, New Jersey, on Tuesday, Mar. 17, Gloria picked "no," much to the disdain of dejected Burger King patrons.

However, on the second day of her tour in Colmar Manor, Maryland, the cute little clucker chose "yes," lending way for the cheering crowd to eat her own kind.

"Gloria has the final word," Burger King says. "She can't be bought, seduced or swayed. After the decision, fans can take celebratory or sad-face photos with her."

Naturally, the controversial idea received feedback from animal rights advocates and PETA.

"DESPICABLE," PETA tweeted this past week before the tour went live. "@BurgerKing forcing a chicken to decide if her friends will become #ChickenFries." On its website, the organization wrote: "This cruel display made our jaws drop."

Watch the campaign videos above and tell Us: good idea or gross??

Sign up now for the Us Weekly newsletter to get breaking celebrity news, hot pics and more delivered straight to your inbox!

Want stories like these delivered straight to your phone? Download the Us Weekly iPhone app now!