Hoda Kotb Lights Up While Discussing Boyfriend Joel Schiffman: “We Just Genuinely Like to Be Together”

Hoda Kotb
Hoda Kotb dishes about boyfriend Joel Schiffman to Us Weekly in a new interview. Rob Kim/Getty Images

It's the Hoda and Joel show! Today co-host Hoda Kotb totally lit up while discussing her boyfriend Joel Schiffman with Us Weekly on Wednesday, April 8.

After months of concealing her mystery man's identity, Kathie Lee's other half finally revealed the name of her financier boyfriend on the Today show in January. Kotb, 50, confirmed to Us at The Hollywood Reporter's 35 Most Powerful People in Media that she's in a fabulous romance these days.

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"Yes, I am!" she gushed inside NYC's Four Seasons Restaurant. She then joked that her beau is quite the keeper, since he "puts up with" watching MTV’S Girl Code on nights in. "That's a good barometer," she told Us laughing. "The 'Will he watch Girl Code with me?' test."

On a more serious note, Kotb revealed to Us what makes their relationship work. "I think we just genuinely like to be together," Kotb reflected. "I don’t know how else to put it. It's pretty simple, really."

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Kotb also gave Us some invaluable personal and career advice at the media power event. "I think everyone on the list is uniquely who they are," she explained. "I think there are a lot of people who try to be just like Diane Sawyer, or just like Matt Lauer, or whatever, and I think if you look at every face on there, they all are uniquely who they are, true to themselves. Because I think people can spot a phony a million miles away and I think that's part of it. If you're authentic, you're already halfway there. And everyone found their own path. I think you have to take your lane, whatever it is."

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Her lane involves drinking and joking around with her pal Kathie. "I did hard news most of my life and then I started like drinking and laughing with Kathie Lee and I was like, 'What is happening? This isn't a career!'" she recalled to Us. "And I saw it all going up in smoke, and then I started loving it and I thought, 'Oh, this is how your career can evolve, yeah.'"

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The aftermath has been smooth sailing. "For the first time in my life, instead of just surviving and feeling like I was swimming upstream, I felt like I was riding a wave," Kotb told Us. "And I had never felt that way. I think that's when you realize you've hit your sweet spot, and I think most people on this list would say something like that."

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