It’s the most wonderful time of the year … for TV commercials! Every holiday season, retailers spend millions on lavish advertisements tailor-made to pull on shoppers’ heartstrings, and 2018 offers another impressive selection.
Apple went completely animated for the first time with a heartwarming story about a shy artist and her crafty dog. Heathrow Airport provided a transcontinental teddy bear tale. U.K. supermarket chain Sainsbury’s offered a showstopping talent show cover of New Radicals’ “You Get What You Give,” while Amazon had anthropomorphic packages singing a cover of Supertramp’s “Give a Little Bit.” Meanwhile, U.K. department store chain John Lewis & Partners even got Elton John to grace the small screen with his Grammy-winning presence.
Check out all of our fave 2018 holiday commercials in the video above!