Blue jean baby! After trying her hand at talk shows and motivational books, Khloé Kardashian‘s next move has much more to do with the fashion industry.
The Strong Looks Better Naked author, 31, announced via Instagram on Wednesday, May 4, that she’s getting into the denim business. “I’m looking for beautiful, powerful women to star with me in a campaign for my new denim brand! Details at theGAproject.com,” she wrote along with a selfie.
The GA Project‘s focus is on celebrating a different kind of figure, according to a statement on the brand’s website. “There’s a new definition of sexy. The shape we lust for has curves, not the straight body of the fashion establishment,” the site’s message reads. “Some call it a new silhouette, we just think of it as embracing the body you were given.”
Kardashian certainly ascribes to this set of rules when she dresses herself in denim. Scroll through to see her four best curve-accentuating styles, which we hope to see in the new line!
1. Her zip-up jumpsuit
2. Her distressed white skinnies
3. Her skintight dark-wash high-rise jeans
4. Her low-rise ankle-crop skinnies
What styles do you hope her new brand has?
