What started as an art project in 2013 has turned into the holiday’s most coveted — and kid-accepted — toy. Graphic designer-turned-toymaker Nickolay Lamm revealed to Time parents started emailing him asking if they could purchase his “normal Barbie.” Lamm’s creation is a doll named Lammily, who is what Barbie would look like if she had the measurements of an average 19-year-old woman and brown hair — and she’s now preferred over Barbie. When presented to a group of second graders, Lammily, who also comes with a $5.99 sticker pack which includes cellulite, acne, and scar stickers, was chosen over Mattel’s doll.
Some comments made by the children include: “She’s not like other dolls, she isn’t really thin,” “she’s wider,” “she looks like my sister,” “she looks more like a real-life person, and “she looks more like me.”
The kids said Lammily’s occupation would most likely be a “teacher,” while Barbie would be a “model” or “work in a fashion store.” (One girl even said Barbie “doesn’t look like she would do any job.”)
Lamm also created a video to show the transformation of Lammily into a typical Barbie-like doll to prove her unrealistic proportions, I.E., her teeny waist, oversized cleavage, and tiny head and feet. “I wanted to show that reality is cool,” Lamm told Time. “And a lot of toys make kids go into fantasy, but why don’t they show real life is cool? It’s not perfect, but it’s really all we have. And that’s awesome.”
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