PIC: Jay-Z Buys Beyonce Jewelry for Fourth Wedding Anniversary!

Jay Z visits Jacob The Jeweler on his anniversary in New York City. 

Chocolates? Overdone. Flowers? Totally cliche.

For his last-minute anniversary shopping trip Wednesday, Jay-Z headed to high-end jewelry store Jacob & Co.

The "Watch The Throne" rapper, 42, was photographed leaving the shop Wednesday afternoon. Before getting into his SUV, Jay embraced the company's high-profile founder, Jacob "the Jeweler" Arabo.

Jay-Z's visit to the ultra-luxe boutique coincides with his and Beyonce's fourth wedding anniversary–and a source confirms to Us Weekly that Jay's purchase from Jacob the Jeweler was indeed an anniversary gift for his wife.

Arabo is as famous for his flashy personality as he is for his gems–the jeweler's custom-made pieces generally cost upwards of $10,000, and his high-profile clientele includes celebrities like Elton John and David Beckham. (Jay-Z's pal Kanye West even gave Arabo a shout-out on Late Registration's "Touch the Sky" and "Diamonds From Sierra Leone.")

Beyonce and Jay-Z are usually reluctant to open up about their ten-plus year relationship, although Beyonce–who gave birth to the couple's daughter Blue Ivy on January 7–let Harper's Bazaar readers get a rare glimpse into what makes them work during her interview with the mag last October.

"We have been together since I was 20 years old," the "Run the World" singer revealed. "We took our time and developed an unbreakable friendship before we got married."

Continued Bey, "I admire [Jay's] ability to inspire others…I respect him so much; he is a great man and a great artist."

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