Max Azria
The fashion designer died on May 6 at the age of 70, according to a statement to WWD by his company BCBGMAXAZRIA. “We are deeply saddened to learn of the passing of Max Azria,” the statement read. “Max was a true visionary, who defined the Contemporary Fashion category. BCBG stands for Bon Chic, Bon Genre or ‘good style, good attitude,’ which reflects the legacy of the man himself, one we are committed to preserving in his honor. Our deepest condolences to the Azria family.”
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