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Tom Hiddleston, Ben Kingsley and Mark Strong Form Evil Villain Trio for Jaguar Super Bowl Commercial: Watch It Here!

Making villains look oh-so-good! Three big-name British actors — Sir Ben Kingsley, Mark Strong and Tom Hiddleston — star in Jaguar’s Super Bowl 2014 commercial. 

“Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” asks Kingsley.

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“Maybe we just sound right,” says Strong, who grabs a set of keys to a Jaguar F-Type Coupe.

As the Sherlock Holmes actor drives off in the sexy two-door car, a helicopter looms above the vehicle and startles him. Calmly seated within the aircraft, a suit-clad Hiddleston relaxes and sips tea: “We’re more focused, more precise,” the Thor villain says with a sweet smile. “We’re always one step ahead,” adds Strong.

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Jaguar Super Bowl Ad - Tom Hiddleston

Meanwhile, Kingsley, back at his evil lair of a mansion, waits for the two villains to join him: “We have a certain style, an eye for detail,” he says. Strong then weaves and speeds through the streets to beat chopper-riding Hiddleston, who in his mild frustration turns to the camera and says, “Stiff upper lip is key.”

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“And we all drive Jaguars,” says Strong as he arrives at the same time as Hiddleston. The two villains, meanwhile, are being watched from within the house by a scary-looking Kinglsey, who sneers, “Oh, yes. It’s good to be bad.” 

Watch it!

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