In the blink of an eye. Once again, OK Go released an incredible new music video for its song “The One Moment” via Facebook on Wednesday, November 23, celebrating all the unknown events that take place in the space of one moment in time.
The 4 minute-long music video chronicles the slow-motion detail of a series of events that take place in just 4.2 seconds — including bursting balloons, exploding guitars and a whole flurry of colorful paint.
“The song ‘The One Moment’ is a celebration of (and a prayer for) those moments in life when we are most alive,” the band wrote in a statement on its website. “Humans are not equipped to understand our own temporariness; It will never stop being deeply beautiful, deeply confusing, and deeply sad that our lives and our world are so fleeting. We have only these few moments. Luckily, among them there are a few that really matter, and it’s our job to find them.”
In the impressive video, bandmates Damian Kulash, Andy Ross, Tim Nordwind and Dan Konopka bend time as they experiment with globs of paint dropped on white canvases, flip books that reveal images of the singers crooning and a number of exploding canisters.
“We constructed a moment of total chaos and confusion, and then unraveled that moment, discovering the beauty, wonder, and structure within,” the statement reads.
According to the band’s site, the series of events were set off by “very precise digital triggers” and filmed by a total of seven cameras. “The whole point of the video is to explore a time scale that we can’t normally experience, but because it’s so inaccessible to us, our tools for dealing with it are indirect,” the statement continues. “The only way we can really communicate with that realm is through math.”
OK Go has become well-known for its viral, artistic music videos in the past — perhaps most famously, its 2006 treadmill video for “Here It Goes Again,” in which the entirety of the video is shot all in one continuous take.
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