For years, when thinking of holiday movies on TV, Hallmark Channel has been the go-to — mostly because of the team behind it and the celebrities attached. However, Great American Media is giving the network a run for its money.
Former CEO of Hallmark Media(Hallmark Channel’s parent company) Bill Abbott acquired GAC, originally Great American Country, in June 2021. He rebranded to Great American Media one year later.
Abbott stepped down from Hallmark Media in January 2020 following the company’s handling of a commercial featuring a same-sex couple. At the time, a Zola.com ad showed two women exchanging vows and kissing on their wedding day. After conservative groups slammed the ad as not being “family-friendly,” Hallmark pulled it — and caused an uproar. Eventually, Abbott changed his tune and placed the clip back on the network.
The backlash came after years of criticism about Hallmark Channel’s lack of diversity and LGBTQ+ story lines.
“I think that generalization isn’t fair, either, that we just have Christmas with white leads,” Abbott told The Hollywood Reporter in November 2020. “In terms of broadening out the demographic, it’s something we’re always thinking about, always considering and we’ll continue to make the movies where the best scripts are delivered to us and what we think have the most potential.”
The company was split into two brands — Great American Family and Great American Living, both of which launched in September 2021.
In October 2021, Great American Family announced “12 Movies of Christmas,” the network’s holiday celebration, which will feature an original Christmas movie each Saturday night. Following Thanksgiving weekend — which included three nights in a row of original holiday movies — new Christmas programming will air each Saturday and Sunday night throughout December as part of Great American Christmas, Great American Family’s franchise.
When the lineup was announced, many fans realized that some of Hallmark’s staple stars are included — and some are making the move permanently over to Great American Family. Scroll down for a full breakdown: