Wildest ‘Bachelor’ and ‘Bachelorette’ Posters and Taglines Through the Years

Credit: ABC(6)

Wildest 'Bachelor' and 'Bachelorette' Posters and Taglines Through the Years

A memorable journey. While not every Bachelor or Bachelorette found lasting love during their time on the franchise, they all do get their own poster and tagline — some more memorable than others. Sometimes the tagline perfectly fits the lead of the show. For season 10 of The Bachelorette, for example, Andi Dorfman's tagline read, "She’s looking for the right Juan one," a play on Juan Pablo Galavis. Dorfman landed her own season after eliminating herself from Juan Pablo's season 18 of The Bachelor, famously telling him off for being disrespectful and continuously saying, "It's OK." She wasn't the only one to call out the former soccer player. Clare Crawley went off on Juan Pablo during the finale of The Bachelor, after he led her to believe he was going to choose her and blindsided her by sending her home during the final rose ceremony. [jwplayer Yw9TkkED] After years of searching for love on Bachelor in Paradise and Bachelor Winter Games, Clare finally had her chance to find "The One" during her season of The Bachelorette — and got her own awkward poster, which was a redo of the iconic image for the 1967 film The Graduate. The meaning behind it: Clare was the oldest star to lead a season, as she was 39 when it aired. However, age didn't matter — she still found love and got engaged to Dale Moss less than two weeks into filming. The pair split up in January 2021, two months after their engagement episode aired. The following month, Us Weekly confirmed that they were giving their love another shot — but they called it quits again in September of that same year. Pop culture references are a common go-to for the franchise’s teasers — but many of them have missed the mark, including Bachelorette Jennifer Schefft’s season 3 homage to Sex and the City. Former football player Jesse Palmer’s poster in 2004 focused on his NFL past a little too much. He would go on to host Clayton Echard's season 26 of The Bachelor following Chris Harrison's June 2021 departure. Echard's poster labeled him an "underdog" and featured him cuddling a litter of puppies, which felt weirdly off brand for the football player, who made his debut on season 18 of The Bachelorette. The artwork for Jake Pavelka’s season of the Bachelor in 2002 might be one of the most cringeworthy. The teaser played up his pilot persona by featuring the female contestants dressed up as flight attendants from a bygone era. Nearly 20 years later, Peter Weber, better known as “Pilot Pete,” had to settle for a badly Photoshopped image of him standing in the aisle of a very fake looking airplane. While the photo didn’t soar, the tagline for his season, which aired in 2020, sure did: “Expect turbulence.” Keep scrolling to see the more memorable posters and taglines through the years: [podcast_block]

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'The Bachelor' Season 5

Jesse Palmer’s poster leaned very far into his NFL past with the tagline reading, “This N.Y. Giants quarterback is making a play for 25 ladies. But it’s a whole new game because one of them is his spy.”

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'The Bachelor' Season 13

“For the first time ever, a single dad will get 25 chances to find love ... and complete his family,” the poster for Jason Mesnick’s season read.

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'The Bachelor' Season 14

Before there was Pilot Pete, pilot Jake Pavelka had an airline-themed poster that included the hopeful women dressed as flight attendants.

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'The Bachelor' Season 15

When Brad Womack returned for his second chance as the Bachelor, the poster pointed out what they thought America was thinking with three options: “A. He’s a jerk. B. He wasn’t ready. C. Who cares? Just look at him!”

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'The Bachelor' Season 17

Sean Lowe — who described himself as a born-again virgin — earned the season tagline, “This January, a nice guy will finish first.”

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'The Bachelor' Season 19

Chris Soules stood in a barn in his poster, and the tagline could have worked for a blue jeans commercial: “Traditional. Classic. All-American.”

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'The Bachelor' Season 21

Nick Viall earned a dramatic black and white poster with the tagline, “Fourth time’s a charm.”

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'The Bachelor' Season 24

Peter Weber brought back the pilot theme by putting on his uniform while standing in an aisle on a plane in his poster. The tagline was perfect (and accurate): “Expect turbulence.”

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'The Bachelor' Season 26

Clayton Echard didn’t make a huge splash with viewers when he competed on season 18 of The Bachelorette, but when he was confirmed as the season 26 lead, the slogan on his first poster, “Everyone loves an underdog,” threw some fans for a loop. Many questioned how he was an underdog, but the cute puppies surrounding the football player seemingly made up for the confusion.

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'The Bachelorette' Season 1

For the first Bachelorette poster, Trista Sutter was carried by dozens of men. The top of the poster read, “Who’s the MVB? This time she’s the one making all the passes.”

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'The Bachelorette' Season 3

Jennifer Schefft got a Sex and the City-style poster. In the shot, she sat on an apple under the tagline, “Can a Bachelorette find love in the city that never sleeps?”

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'The Bachelorette' Season 4

“This summer, it’s her turn to choose,” DeAnna Papas’ poster read. In the photo, she wore a sundress sitting by the pool, while her potential husbands were all in suits.

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'The Bachelorette' Season 10

After calling out Juan Pablo Galavis during The Bachelor, Dorfman’s poster included a shady tagline: “She’s looking for the right Juan one.” Dorfman's poster is one of the only close-up shots of a lead.

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'The Bachelorette' Season 11

ABC briefly decided to have two women compete for the title of the Bachelorette in season 11. For the poster, Kaitlyn Bristowe and Britt Nilsson both smelled a bouquet of roses. Ultimately, the men chose Bristowe as the season’s lead.

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'The Bachelorette' Season 15

Hannah Brown rocked a killer blue pantsuit with tulle on the bottom to show that she’s much more than just a pageant girl. “May 15th, the crown comes off,” the poster read.

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'The Bachelorette' Season 16

The first season 16 poster referenced The Graduate, pointing out that Clare Crawley was the oldest Bachelorette at 39.

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'The Bachelorette' Season 16 — Part Two

After Crawley got engaged two weeks into filming, Tayshia Adams stepped in to become the Bachelorette. “The rumors end now,” her poster read as Adams wore a dress covered in newspaper headlines and tweets about her.

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‘The Bachelorette’ Season 17

After Katie Thurston made a name for herself as the girl who brought a vibrator to opening night of Matt James’ season 25, ABC poked fun at her limo entrance in the poster for season 17. "See what all the buzz is about," the official tagline for Thurston’s season read.

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‘The Bachelorette’ Season 19

“Two best friends. One unbelievable season,” the tagline read for Gabby Windey and Rachel Recchia’s unprecedented season. ABC unveiled the poster — which gave a nod to Thelma and Louise — in June 2022 ahead of the first Bachelorette season with two leads.