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Alex Rodriguez Joins Mr. Peanut for Super Bowl 2019 Commercial: See the Teaser

Alex Rodriguez and Mr. Peanut are joining forces! The Yankee legend and the Planters mascot are slated to appear in a new commercial for the snack food company that will debut on Sunday, February 3, during the second quarter of the Super Bowl.

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The ad, which will focus on how far Mr. Peanut is willing to go to “give fans a reliably crunchy and satisfying salty snack that delivers on their cravings in their greatest moments of need,” marks the first time the animated legume will star in a Super Bowl commercial. The 43-year-old athlete is the aforementioned fan in need.

“I’ve had a lot of experience coming through for my baseball teammates and my family in crunch time, but even I need help sometimes, too,” Rodriguez said in a press release. “That’s where my guy Mr. Peanut comes in. He’s there for me when I need a crunchy snack and always has my back.”

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In a teaser for the upcoming commercial, baseball’s grand slam leader is seen relaxing on a couch as Mr. Peanut throws nuts in his mouth from afar. “Game day’s gonna get nutty,” the teaser declares.

Alex Rodriguez Joins Mr. Peanut for Super Bowl 2019 Commercial: See the Teaser
Alex Rodriguez takes part in a panel during WSJ’s The Future of Everything Festival at Spring Studios on May 8, 2018 in New York City. Michael Loccisano/Getty Images

Though A-Rod has never appeared in a Super Bowl commercial before, he’s no stranger to the big game. He and girlfriend Jennifer Lopez celebrated their one-year anniversary at Super Bowl LII in 2018, and in 2011 the Yankees slugger was caught on camera being fed popcorn by then-flame Cameron Diaz during the sporting event.

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Fans will need to wait until Super Bowl Sunday to watch the full ad, which was created by VaynerMedia, but Planters will be unshelling “new nutty developments” as the face-off between the Los Angeles Rams and New England Patriots approaches.

Super Bowl LIII airs on CBS Sunday, February 3, at 6:30 p.m. ET.

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