Godiva is getting into the restaurant business. Well, sort of. The chocolatier recently opened its first cafe in North America, and includes a worthy successor to the Cronut — the Croiffle.
The establishment, which differs from other Godiva outlets in that it sells prepared food, is located inside New York City’s Pennsylvania Station. It offers “everyday indulgences for both bustling commuters and foodies alike,” according to a press release, and those items include a Greek yogurt parfait with Godiva granola, oatmeal with dark chocolate and almond slivers and pastries that are “perfect for commuters looking to grab a quick and delicious bite before or after work.”
On the beverage end of the spectrum, patrons can sip on a rich affogato, which features the brand’s signature blend espresso poured over Godiva Soft Serve and finished with whipped cream and a chocolate square. The affogato comes in dark, vanilla or swirl flavors.
For something a bit different, the Godiva mocha boasts that same signature blend espresso, only this time it’s combined with Godiva dark cocoa and steamed milk before being topped with whipped cream, cocoa powder and a dark chocolate square. The cafe also sells iced lattes, hot chocolate and more.
However, the Croiffle – a cross between a croissant and a waffle – is clearly the menu’s star. The hybrid pastry consists of a freshly made croissant pressed into a waffle, and comes in six savory and sweet options. Choices include a three-cheese sandwich filled with melty Gruyère, Havarti and Swiss, a ham and Swiss variety with Black Forest ham and sweet versions loaded with either dark or milk chocolate.
Other choco-rific food items offered include a Belgian waffle, which can be eaten plain or topped with a milk or dark chocolate drizzle, and mini Belgian waffle bites, which are available plain or coated in cinnamon sugar.
While the Penn Station locale is just a pop-up, NYC will get a permanent cafe in April. That location is expected to be on Lexington Avenue.