Eskimo Pie Ice Cream Bars
Dreyer’s Grand Ice Cream, which is owned by Nestlé USA, announced that its Eskimo Pie ice cream bars will be getting a new brand name after determining that the previous moniker was no longer suitable. “We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” Elizabell Marquez, Nestlé USA’s head of marketing, said in a statement obtained by Fox Business. “This move is part of a larger review to ensure our company and brands reflect our people values.”
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