The diva has landed! After professing her love for MAC cosmetics, Caitlyn Jenner partnered with the brand to create a lipstick, Finally Free, that celebrates her transition. Even better: The first glamorous ad photo is already here!
In the lipstick’s first ad, released on February 26, the transgender icon, 65, poses in a gold dress with a body-conscious fit and a plunging neckline. Meanwhile, stylists are busy fixing her dress just so, while a makeup artist holds up the pretty shade.
But the lipstick is much more than just a flattering rosy hue: 100 percent of the $17 selling price will benefit the MAC AIDS Fund Transgender Initiative.
“MAC was the first to come to me [after my transition], and a company, I realized, would really make a big commitment,” Jenner shared in an interview with MAC Culture. “I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues, because we need funding.”
As it turns out, the brand was more than willing to get involved. “MAC is a global company. It’s in places around the world where not just trans issues but women’s issues are a major subject that you have to talk about,” the I Am Cait star shared.
But not only does Jenner get to support the trans community again, she gets to live out one of her dreams, too. “My ultimate fantasy — I never thought in a million years that it would ever happen — was to get involved with a makeup company,” she said. “When you’re going through all of this, that’s just, like, never going to happen, but wouldn’t it be something to be involved in a project like that? Boy, watch out what you wish for, because it came true.”
Indeed, it did! And Jenner got to be involved in the whole process, from the color selection to the naming. While a statement shade may have been tempting, Jenner shared, “I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little color on my lips, not a lot during the day. And this rosy nude is the color I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.”
As for the lipstick’s moniker, Jenner added, “I wanted a name that I use, and which represents the community. This is who I am: Finally Free.”
The MAC Finally Free lipstick will be available exclusively online starting April 7.
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