Like budding flowers! Burberry has added a fresh new troop of trench coat-wearing actors, models and musicians to its family for its Spring/Summer 2014 ad campaign, which was released Tuesday, Dec. 17.
Replacing real-life couple Sienna Miller and Tom Sturridge — who both fronted the luxury brand’s Autumn/Winter 2013 campaign — is an entirely-British cast of young, emerging talent. The seven stars of Burberry’s spring campaign include 25-year-old actor Jamie Campbell Bower (of Mortal Instruments and Twilight: New Moon), indie rocker Leo Dobson, and Lady Jean Campbell, the blonde, 16-year-old daughter of the Earl of Cawdor.
“There’s a distinctly English mood to this season – a gentle, effortless, romantic quality, brought to life by a cast of bright young British talent,” said Burberry’s Chief Creative Officer Christopher Bailey in the press release. The ethereal campaign, which was shot by Mario Testino, diverges from Burberry’s past ads with its inherent lack of big-name stars. (Emma Watson, Kate Moss and Cara Delevingne are among the celebrities who have previously fronted the plaid-adoring retailer’s ads.)
The four remaining faces — emerging model Malaika Firth, Matilda Lowther, Neelam Johanl, and Callum Ball — all walked in Burberry Prorsum’s Spring/Summer 2014 shows in London back in September.
In the primary shot, Bower is flanked by beautiful models on both sides. As Us Weekly exclusively reported back in August, the actor and his Mortal Instruments costar Lily Collins split after nearly a year of dating, but “remain very good friends,” a source told Us. Like her ex-beau, Collins, 24, landed her very own campaign as the new face of Lancome, as it was announced in October.