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Kim Kardashian Is Launching Her Own Beauty Line

Kim Kardashian
Kim Kardashian

Looks like Kylie Jenner isn’t the only star of Keeping Up With The Kardashians to build a beauty empire — big sister Kim Kardashian is launching her own line, too. Kardashian, 36, cryptically announced her newest foray into the cosmetics industry, KKW Beauty, on Tuesday, June 13.  


A post shared by KKWBEAUTY (@kkwbeauty) on

In an Instagram post, the reality star tagged the new brand’s official account, which linked to a site that says that the launch date is Wednesday, June 21.

Related: Kourtney Kardashian Bares Butt in Skimpy Bikini in Miami: Pics

This isn’t Kardashian’s first venture into the beauty gambit, though. She recently released a Kylie Cosmetics collaboration aptly called KKW x Kylie. The lip kit was comprised of four signature pinky nudes, for which Kardashian has adopted as a makeup calling card.

The Selfish author also released the Khroma Beauty Line with sisters Khloé and Kourtney, the Kardashian Beauty Hair Collection and her eponymous perfume.

Related: Kim Kardashian Reveals Why She Split From Stylist Monica Rose

As for the contents of the upcoming and highly-anticipated collection, details are scant. Given that the social media mogul has set the trend for contoured cheekbones, a high-octane glow, larger-than-life lashes and a full brow, it’s safe to assume these elements will be paramount to her upcoming launch.

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