We’re used to seeing Travis Scott perform in jeans, tees and sweatshirts, but Kylie Jenner’s boyfriend is getting all dressed up for his latest turn as the face of the Saint Laurent spring-summer 2019 menswear campaign. The rapper worked with YSL creative director Anthony Vaccarello on the black-and-white multi-media photos and videos shot by David Sims.
Scott and the famed French fashion house broke the news of the collaboration on social media on Thursday, November 1, with a series of Instagram posts. “Meanwhile La flame St Laurent ‘19 @ysl @anthonyvaccarello,” Stormi’s dad captioned one of the pics of him rocking an embellished blazer with a sharp scarf and striped button-down shirt. He is seen modeling sequined bombers, tailored suits and dapper separates in other snaps from the campaign. In the video, meanwhile, he gets his groove on to Iggy Pop’s “The Passenger.”
As it turns out, this isn’t Scott’s first project with Vaccarello and Saint Laurent. In December 2017, he created a limited-edition vinyl record for the brand sold exclusively at Colette in Paris. The playlist included songs by Scott, Kanye West, Cardi B, Frank Ocean and more and was later made available online to stream.
Scott’s YSL campaign comes in the wake of the news that is fellow music industry mainstay and fashion plate Pharrell Williams teamed up with Chanel on a ready-to-wear clothing and accessories capsule collection debuting for spring 2019.
While little is known about the musician’s designs, WWD reports that Pharrell attended the Chanel resort show in Bankok on Wednesday, October 31, in a gen Z yellow logo-emblazoned sweatshirt some think might be a sneak peek at what’s to come.