It’s family ties that weave together the history of this Italian brand. Creative Director Veronica Etro tells Us she runs the Milan-based label with her three bothers and father Gimmo, who founded the business in 1968. “We have established and developed a very distinctive and coherent aesthetic,” she says. “Strong color combinations, paisley prints, eclectic patterns, exotic cultural inspirations and free-spirited nomadic vibes have always characterized – and still do today – not only our fashion collections, but our lifestyle as a whole.”
“We have always been guided by our creativity and not by the fashion system’s temporary needs and trends; I am very proud of this,” Veronica boasts. It’s this ethos that draws in celeb fans like Olivia Wilde, Constance Wu, Alessandra Ambrosio and more. Veronica believes a memorable red carpet moment “makes you look unconventional, but at the same time at ease.”
Scroll through to see how stars wear Etro’s best glam gowns below.
