After making a statement in 2014 when it announced it would no longer be using digitally retouched models in its ad campaigns, Aerie is making a body positive splash once again with the latest edition of its #AerieREAL campaign featuring four powerhouse women. Gold medal-winning gymnast Aly Raisman, Grown-ish actress and activist Yara Shahidi and singer Rachel Platten star alongside original Aerie “Role Model” Iskra Lawrence in the brand’s unretouched spring 2018 campaign. In the photos, the women are seen modeling Aerie’s loungewear and underwear and showing off their own unique beauty and style. Keep scrolling for some of our favorite shots!
Yara Shahidi, Aly Raisman, Iskra Lawrence and Rachel Platten Star in Latest Unretouched #AerieREAL Campaign
Credit: Ali Mitton
Yara Shahidi, Aly Raisman, Iskra Lawrence and Rachel Platten Star in Latest Unretouched #AerieREAL Campaign
After making a statement in 2014 when it announced it would no longer be using digitally retouched models in its ad campaigns, Aerie is making a body positive splash once again with the latest edition of its #AerieREAL campaign featuring four powerhouse women. Gold medal-winning gymnast Aly Raisman, Grown-ish actress and activist Yara Shahidi and singer Rachel Platten star alongside original Aerie “Role Model” Iskra Lawrence in the brand’s unretouched spring 2018 campaign. In the photos, the women are seen modeling Aerie’s loungewear and underwear and showing off their own unique beauty and style. Keep scrolling for some of our favorite shots!
Credit: Ali Mitton
Yara Shahidi, Aly Raisman, Iskra Lawrence and Rachel Platten Star in Latest Unretouched #AerieREAL Campaign
After making a statement in 2014 when it announced it would no longer be using digitally retouched models in its ad campaigns, Aerie is making a body positive splash once again with the latest edition of its #AerieREAL campaign featuring four powerhouse women. Gold medal-winning gymnast Aly Raisman, Grown-ish actress and activist Yara Shahidi and singer Rachel Platten star alongside original Aerie “Role Model” Iskra Lawrence in the brand’s unretouched spring 2018 campaign. In the photos, the women are seen modeling Aerie’s loungewear and underwear and showing off their own unique beauty and style. Keep scrolling for some of our favorite shots!
As the OG #AerieREAL Role Model, Lawrence has experienced firsthand the impact the body diversity and self-acceptance campaign has on young women and she is excited to see it continue with Platten, Raisman and Shahidi. “We need voices. We need diversity,” she said. “I want every girl to feel like she has someone to look up to.”
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