Wet Kim Kardashian Reveals "Low-Key, Natural" Look on Allure

Celebrity Beauty February 14, 2012 AT 3:00PM By Andrea Lavinthal

Back in January, Kim Kardashian vowed to do things differently in 2012 and it looks like she meant it.

The 31-year-old star shared her March Allure magazine cover on her blog Tuesday, and fans might be shocked by the photo.

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Instead of her signature smoky eyes, piles of lashes and layers of lip gloss, Kardashian’s skin appears dewy and nearly makeup-free.

"We went for a very low-key, natural look! What do you guys think?" she wrote.

Inside the magazine, she strikes several seductive poses, wearing causal pieces including a denim shirt with a black bikini.

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"Kim is a natural beauty," makeup artist Fulvia Farolfi told Allure. "So we wanted to show her as naturally as possible, like she had just come back from the beach."

Kardashian also ditched her usual glamorous curls. Hairstylist Serge Normant created random waves with a curling iron, then smoothed on a dry oil for a damp-looking sheen.

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Tell Us: What do you think of Kim's latest look?

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February 16, 2012 - 8:10pm Anna Summers
She's pretty period! People need quit hating so much!
February 15, 2012 - 1:09pm Amanda Dean
She's just a pretty girl..make up or not...
February 15, 2012 - 11:56am Jen Ritter
Looks MUCH better. I prefer when she doesn't try so hard and looks more relaxed and laid back.
February 15, 2012 - 10:39am Neva Zeedyk
i think its a good picture of her
February 15, 2012 - 12:35am Lisa Smith
No doubt it took a team of who knows how many to create this "au naturel" look, with who knows how much re-touching. Not opposed to it at all, just think they should have called it something other than au naturel, because that it's not.
February 15, 2012 - 12:14am Aquila SweetSweet Rogers
In this au natural pic, she looks a lot like Khloe...
February 14, 2012 - 9:59pm Jennifer Merritt Frisbee
YUCK YUCK YUCK! I will be so glad when they GO AWAY for good!
February 14, 2012 - 9:05pm Ann Freeman
Who? What?
February 14, 2012 - 8:10pm Veronica Robinson
She looks so much better without the fake eyelashes.
February 14, 2012 - 7:58pm Pamela Reister
Looks better al natural..
February 14, 2012 - 7:30pm Lucy Inmon
Rode Hard and Put Away Wet! OMG- There couldn't be a more fitting look for her!
February 14, 2012 - 7:23pm Robyn Cohen
Better with make-up. Just my opinion. She looks better when her eyes are emphasized.
February 14, 2012 - 6:48pm Halley Sims Martin
She does look better.
February 14, 2012 - 6:39pm Jenn Pukalo
she looks so amazing like this!! she resembles matthew mconaugheys fiance camilla here =)
February 14, 2012 - 6:27pm Jennifer Soloway
Enough with The Kardashians. They are all money hungry fame wh***s. why would you waste your cover on some one like Kim Kardashian. Her marriage failed, was a sham. She only cares about herself & making money & more money. Shame on you Allure.
February 14, 2012 - 6:09pm Rosemary Cruz
She looks great without all that make-up. She better show off her natural beauty while she is still young.
February 14, 2012 - 5:57pm Cathy O'toole
when i see her, all i think of is HERPES
February 14, 2012 - 5:33pm Blue Braun
she looks so much better
February 14, 2012 - 5:33pm Tresa Smith
I don't know why they keep saying "natural ". I'm sure she has loads of makeup on here to look "natural.
February 14, 2012 - 5:06pm Jennifer Lynn Nohr
Well she looks better here than her usual drag queen makeup!