David Beckham stripped down to his underpants for an ad campaign for H&M in London on Tuesday, Oct. 1. Credit: Splash News

Not again! David Beckham doffed his shirt once more for yet another H&M shoot, giving onlookers an eyeful of his impressive physique during filming in East London on Tuesday, Oct. 1. The father of four -- to sons Brooklyn, 14, Romeo, 10, and Cruz, 8, as well as daughter Harper, 2 -- looked calm as collected as he posed in various forms of undress for the video advertisement.

The former soccer star wore nothing but navy blue briefs and a heather grey wifebeater at the beginning of the shoot, but soon stripped down to just the briefs, showing off his tattooed arms and upper torso.

Beckham, 38, showed off some fresh ink recently during a Global Fund at Apsley House event in London on Sept. 16 -- the name "Victoria" written in cursive on his right hand in honor of wife Victoria Beckham.

His new body art matches the style of the tattoo on his left hand, which reads "love."

The designer opened up about her husband of 14 years in an interview with Marie Claire in November 2010, calling the footballer damn near "perfect."

"I don't really notice [it]," she said at the time of David's notoriously high-pitched voice. "I just think he's so G------ perfect that people have to find something wrong with him."

In fact, Victoria recalled one particular morning when she was reminded of just how perfect her husband is.

"He was sitting at the end of the bed, and he had no clothes on whatsoever," she said. "I was getting out of the shower and I just stood there looking at him. He was all tan. Has all those tattoos, which I love. Hadn't done his hair. He just naturally looks good all the time."