If you haven't taken notice of Dancing With the Stars contestant William Levy yet, these photos should do the trick.

In previously unseen images, the sexy telenovela star, 31, jokes around on the set of a 2007 Wild West-themed shoot, showing off his impressive physique-- with a little help from a strategically-placed cowboy hat.

Though already a superstar across Latin America, Levy first grabbed the world's attention as Jennifer Lopez's love interest in her "I'm Into You" video. During Monday night's DWTS premiere, the actor and model--thanks to partner Cheryl Burke's instruction--cha-cha'ed his way to the second-highest score of the night.

Levy may not be shy about flaunting his assets, but he doesn't seem quite so open when it comes to discussing his relationship status. When Us Weekly caught up with him after the DWTS premiere Monday night, he refused to spill about his love life. "I have my partner right here!" He laughed, putting his arm around Burke.

Burke, for her part, seems thrilled about their pairing. "He's not just good looking," she insisted to Us. "There's more to William than just that. He's funny, he's got a good personality, he's very humble, and he's a good dancer...Well, so far!"