Take that, beaches!
Responding to Protein World’s now-banned “Are you beach body ready?” campaign, which starred a super-slender model in a string bikini to promote weight loss products, Swimsuitsforall has released its own bikini body ad, complete with bodacious bombshell Ashley Graham.
Working her famous curves for all to see, the brunette plus-size model, 27, poses from behind—the better to appreciate her booty in one of the brand’s black string bikinis. Cheekily pulling on her untied top, Graham, who was the first plus-size model to star in a campaign for the Sports Illustrated Swimsuit Edition, smolders while staring over one shoulder.
Just in case all that steaminess doesn’t paint a complete picture for you, Swimsuitsforall added text: “Are you ready for this beach body?” plus the hashtag, #CurvesInBikinis.
Swimsuitsforall shared the response to the controversial campaign via Instagram with a quote from Graham, which read, “There is no reason to hide and every reason to flaunt.”
Meanwhile, the original ad by UK-based Protein World, which caused mass protesting when it first premiered on the London subway three weeks earlier, has been ordered by the UK’s Advertising Standards Authority to be removed within the next three days.
