Fashion Designer Tory Burch Is Launching a Fragrance Line!

Celebrity Style Oct. 28, 2011 AT 1:31PM
Fashion Designer Tory Burch Is Launching a Fragrance Line! Credit: Kevin Mazur/WireImage.com

The sweet smell of style!

Big news for the fashion and beauty world: Tory Burch is expanding her mega successful brand with a new line of fragrances.

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The New York City-based designer, who has a huge A-list following including Kristen Bell, Isla Fisher and Beyonce, announced Friday that she was partnering with Aramis Designer Fragrances, a division of Estee Lauder Companies, that also backs perfumes by fashion brands Michael Kors, Coach and DKNY.

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"Fragrance is a natural extension of our brand -- we will create unique fragrances that complement a woman's innate beauty," Burch, 45, said in a statement. "Fragrance is a part of my daily routine, and it evokes strong memories of my mother and grandmother. I still remember their favorite scents."

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Besides decking out stars on the red carpet, Burch's iconic pieces adorned with her signature 'T' medallion, have appeared on The CW's Gossip Girl -- along with the designer herself.

The first fragrance is due to hit shelves in 2013.

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