The sweet smell of style!
Big news for the fashion and beauty world: Tory Burch is expanding her mega successful brand with a new line of fragrances.
The New York City-based designer, who has a huge A-list following including Kristen Bell, Isla Fisher and Beyonce, announced Friday that she was partnering with Aramis Designer Fragrances, a division of Estee Lauder Companies, that also backs perfumes by fashion brands Michael Kors, Coach and DKNY.
"Fragrance is a natural extension of our brand -- we will create unique fragrances that complement a woman's innate beauty," Burch, 45, said in a statement. "Fragrance is a part of my daily routine, and it evokes strong memories of my mother and grandmother. I still remember their favorite scents."
Besides decking out stars on the red carpet, Burch's iconic pieces adorned with her signature 'T' medallion, have appeared on The CW's Gossip Girl -- along with the designer herself.
The first fragrance is due to hit shelves in 2013.