Rihanna Strips Down in Sexy Emporio Armani Underwear Ads

Celebrity Style Jan. 17, 2012 AT 11:43AM
Rihanna Strips Down in Sexy Emporio Armani Underwear Ads Rihanna Strips Down in Sexy Emporio Armani Underwear Ads Credit: Courtesy of Armani

In her first ad campaign for Emporio Armani Underwear, Rihanna (who rocks a blonde wig in the ads) poses in edgy black and white photos wearing a lace bra, leather jacket and skin-tight jeans while draping her incredibly toned body over the hood and inside of an antique car.

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But in her second ad campaign for the underwear brand, the 23-year-old channels her softer, more romantic side and this time, she's taking things to the bedroom.

PHOTOS: Stars baring skin in lingerie-inspired clothes

In the first photo of the spring/summer 2012 campaign, the "We Found Love" singer gives a sultry stare to the camera while donning a very feminine, very lacy bra and panties set. In the other photo, she sports a rather "girl next door"-type lingerie set. And her hair, which is absent from the blonde pixie wig this time around, is done in soft, touchable waves.

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The Barbados beauty is the latest celeb spokesmodel for Giorgio Armani Jeans and Emporio Armani Underwear. She follows a laundry list of stars including David and Victoria Beckham and Megan Fox, who've all posed in the Italian label's sexy campaigns.

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