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video: Letterman, Leno's Super Bowl Reunion: How It Happened

Monday – February 08, 2010 – 8:49am

How hard was it to get longtime rivals Jay Leno and David Letterman to agree to shoot that Super Bowl commercial together?

Not hard at all, actually.

USA Today reports that Letterman, 62, concocted the idea for the 15-second spot, which featured him and Leno, 59, watching the game and Oprah Winfrey serving as the referee. (In the commercial, Letterman bemoans that it's "the worst Super Bowl party ever," and Winfrey, 56, in the middle, tells him to "be nice." Leno then whispers, "Aw, he's just sayin' that because I'm here!")

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The spot was shot last Tuesday at Letterman's Ed Sullivan Theater in NYC. It was so hush-hush that Leno even flew to New York in disguise, wearing a hooded sweatshirt, dark sunglasses and a fake moustache.

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Leno was "very professional, very cordial, friendly," says Late Show executive producer Rob Burnett. "They both got that this was funny and a good thing for everybody."

Adds Burnett, "There was a lot of conversation internally: 'Is it good for Jay, does it help him?' Dave had no interest in any of those conversations." To him, CBS' promo time was "this is 15 seconds in the Super Bowl; it has to be funny."

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  • February 08, 2010 - 10:30pm eric Says:

    people, letterman especially blamed Leno for the mess, he talked about it numerous times, he famously said, "would Jay Leno do the right thing?" and second of all, conan can't appear in the media until september.
  • February 08, 2010 - 7:09pm mmc Says:

    I love you Jay...You're a good guy and Letterman is running like a scared rabbit.He knows you beat him before and will again!
  • February 08, 2010 - 6:14pm billymatt Says:

    ABSOLUTELY BRILLIANT!!!!
  • February 08, 2010 - 2:14pm Ann Says:

    It was a funny, yet odd, commercial. I think it definitely shuts up those Dave v. Jay critics - that's for sure!
  • February 08, 2010 - 12:55pm Bryan Says:

    If it was not for the terms of the seperation (no media contact I believe) I think it would have been great to have Conan turn up as the pizza delivery guy. I mean he is out of work and was hinting he needed a job... Still it was in my top 5 commercials of the night.
  • February 08, 2010 - 12:21pm CocoNut Says:

    Darrell, which one are you calling a dip?
  • February 08, 2010 - 11:37am penny Says:

    Can angelina and brad go somewhere else.I am so sick of them.Are they getting a divorce not getting a divorce.Get over them.They deserve each other.trash
  • February 08, 2010 - 11:12am Jay Says:

    Ratings, people, it's all about the TV ratings. If we only knew the truth, Jay and David could actually be the best of friends all these years, their little feud could really only be one big ruse, for TV ratings; people love a fight, the nastiestness etc., think it's funny, people tune in = ratings. Presidents Bill Clinton and both George Bush's are all actually really good friends and like each other though they are different parties and put on a front, they have all been close and friendly for years. The world's ALL an act.
  • February 08, 2010 - 11:11am Cindy Says:

    I thought it was the best of the night. Good for Letterman; he knew this could only help but not hurt Leno. He knows Leno was not in any way responsible for the NBC mess.
  • February 08, 2010 - 11:05am tom eckl Says:

    I was surprised it was shot with all 3 of them is front of the camera. I thought it was shot in front of separate green screens and then digitally added together. I give a lot of credit to Jay to fly all the way to New York for a 15 second commerical for Dave. I would like to hear more details about all of this. Did Oprah fly into New York in the same plane with Jay? What else did Jay and Oprah do in New York? Did Jay do a show at some casino while he was in the area? More details please...
  • February 08, 2010 - 11:02am Lisa Says:

    To Peter at 10:07 a.m. - You have me cracking up!
  • February 08, 2010 - 10:39am Sharon Says:

    It wasn't really funny. I smiled, but I didn't laugh. I was, however, surprised to see them in a commercial together. It's been quite obvious, especially in the past few weeks, that Letterman doesn't care much for Leno.
  • February 08, 2010 - 10:07am Peter Siebenkas Says:

    You write: ...Leno then whispers, "Aw, he's just sayin' that because I'm here!" Is he whispering? Here is the Oxford dictionary definition of "whisper": "speak very softly using one's breath without one's vocal cords". You might want to watch the video again, contemplate the above definition, and review your word choice. Might I suggest: "Leno then says". Not as poetic but at least it is correct.
  • February 08, 2010 - 10:04am JimJ Says:

    I like Kathryn's idea, but I doubt Conan would have gone along. Maybe Jimmy Kimmel could have popped up behind the couch and said something snarky...!
  • February 08, 2010 - 9:59am Darrell Says:

    Conan should have brought out the dip.
  • February 08, 2010 - 9:37am Jon Says:

    Saw the video, loved it!
  • February 08, 2010 - 9:27am Kathryn Says:

    It would have been better if Conan had walked up to Jay at the end and said, "Hey, you took my spot!" or "Hey, I was sitting there!"