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Layne Van Vranken

Layne Van Vranken is a fashion, beauty, and retail affiliate and e-commerce writer at Us. She loves keeping up with celeb style (esp the Royal Family), tracking down affordable dupes, new product releases, anti-aging skincare devices, exciting brand collaborations, anything and everything Gen Z and Gen X, and more. An honors graduate of The University of Texas at Austin, Layne is a true, slightly cliche, Texan at heart, riding horses, rocking boots on the regular, and keeping barbecue in a steady dietary rotation.

PARIS, FRANCE - FEBRUARY 09: Maria Rosaria Rizzo wears long brown hair, lipstick, earrings, a gray canvas Prada bag with brown leather trim, a beige knit V-neck cardigan, white straight-leg pants, brown suede boots shoes with a block heel, during a street style fashion photo session, on February 09, 2026 in Paris, France (Photo by Edward Berthelot/Getty Images)

Walmart’s October Sale Is Coming — But These Fashion Deals Are up to 77% Off Now

Walmart’s highly anticipated Deals & More sale is happening from October 5 through October 11, but who says you have to wait until next week to save? In fact, countless cool-girl style deals are hiding in plain sight at Walmart, and we can’t believe how good the mega markdowns are already. The week-long October sale […]

halloween-tops-walmart

Boo! Walmart Has Tons of Festive, Funny Halloween Tops, Starting at $8

We love chunky knits, cozy layers and all things autumn, but nothing sparks joy quite like a cute Halloween top. We’re making the most of the spooky season by rocking all sorts of humorous Halloween fashion, from pun‑filled tees to ghoulishly girly pieces and options that work well beyond October 31. It turns out that […]

MILAN, ITALY - SEPTEMBER 20: Yuwei Zhangzou wears black zipper, skirt, burgundy bag outside Gucci during the Milan Fashion Week Menswear Spring/Summer 2025 on September 20, 2024 in Milan, Italy. (Photo by Christian Vierig/Getty Images)

PSA: Mockneck Sweatshirts Are Fall's Cool-Girl Upgrade to Frumpy Hoodies

This fall we’re bidding adieu to crewnecks, turtlenecks, hoodies and the usual lineup of bland basics. Chic mockneck sweatshirts are about to become our whole personality, and Amazon definitely has the goods. Far from being just another cozy layer, mockneck sweatshirts deliver real structure, polish and that signature cool-girl energy we love. We tracked down […]

13 Elevated Loungewear Pants That Make Plain Sweats Look Boring

We love a good viral product, and shoppers have gone absolutely wild over the Adidas polka-dot tracksuit. While we’re always game for a fun fashion moment, dropping over $200 on loungewear isn’t really our thing — which is why we’re scouring the Internet for elevated loungewear pants for less. Thankfully, Amazon has plenty of stylish, […]

LONDON, ENGLAND - MAY 09: Catherine, Princess of Wales attends King Charles III's Coronation Garden Party at Buckingham Palace on May 9, 2023 in London, England. (Photo by Jonathan Brady - WPA Pool/Getty Images)

Kate Middleton Loves This Audrey Hepburn‑Loved Blouse Style

If ‘classic,’ ‘sophisticated’ and ‘elegant’ are your fashion monikers, chances are you’re a fan of the gorgeous styles worn by Audrey Hepburn and Kate Middleton. While replicating their looks isn’t always cheap (or easy), there are a few key details that will help you nail their fashion vibe, and one leans heavily on the tie-neck […]

fall clutch purse

The Cool‑Girl Clutch Is Everywhere — 13 Luxe‑Looking Styles Starting at $10

The fashion gods have spoken, and this season they’re saying goodbye to oversized totes and hello to scaled-down silhouettes. It’s true, cool-girl clutches are everywhere this season, with stylish celebs like Jennifer Lopez and Julianne Hough rocking the trend. Everywhere we look, we’re seeing polished, expensive-looking clutches that work just as well for everyday outfits […]

PARIS, FRANCE - AUGUST 17: Merve Gorgoz wears brown hair tied back, black oval sunglasses, earrings, multiple tiered beaded necklaces forming a large choker, a brown lace-trimmed camisole top with thin straps and a flared hem by H&M, ivory wide-leg satin silky lustrous trousers by LilySilk, a large dark brown leather shoulder bag by Elleme, brown pointed-toe stiletto heels pump shoes by Saint Laurent, during a street style fashion photo session, on August 17, 2026 in Paris, France. (Photo by Edward Berthelot/Getty Images)

Satin Pants Are the Rich-Lady Alternative to Loungewear

Step aside, corduroy, denim and velvet. Sleek satin pants are anticipated to be this fall’s rich lady alternative to sweats, and we’re stocking up on every silhouette imaginable. Thankfully, retailers have stepped up to the challenge and curated rich-mom style edits full of seasonal essentials that take the guesswork out of looking regal and rich. […]

The Collagen Co

Tired of Crash Diets? These Delicious 'Glow' Shakes Have Helped Real Users Lose 30+ Pounds

Whether you want to increase your protein intake, amp up the exercise or simply cut down on snacking, losing weight certainly isn’t easy. Research suggests that making meaningful dietary changes — including incorporating high‑protein collagen shakes — can support weight-loss efforts, and we’re getting on board with a new one that reviewers say helps them […]

PARIS, FRANCE - OCTOBER 01: Mary Leest wears brown overall, black belt, white turtleneck, creme white bag outside Akris during the Womenswear Spring/Summer 2024 as part of Paris Fashion Week on October 01, 2023 in Paris, France. (Photo by Christian Vierig/Getty Images)

Psst! All the Rich Moms Are Wearing These Fall Jumpsuit Styles Over Dresses

Sure, we love our summer rompers and breezy jumpsuits, but just because fall is peeking around the corner doesn’t mean these staples are taking a back seat next season. In fact, fall jumpsuit outfits are already trending from runways to retailers, and we’re celebrating by curating a gorgeous rich-mom-inspired edit. With a one-and-done outfit as chic […]

AMAGANSETT, NEW YORK - AUGUST 26: Christie Brinkley attends John Mayer's live performance for SiriusXM at The Stephen Talkhouse on August 26, 2026 in Amagansett, New York. (Photo by Cindy Ord/Getty Images for SiriusXM)

Christie Brinkley's High-End Designer Designer Dress Has a $40 Twin

If there’s one clothing brand we wish we could shop regularly, it’s Zimmermann. The luxury Australian brand is a favorite of stylish celebs like Taylor Swift, Beyoncé and even ageless beauty Christie Brinkley. Still, more affordable Zimmermann‑inspired dresses do exist, and Amazon happens to be the perfect place to find them. Brinkley recently showed off a gorgeous […]

cocktail dress

13 Loose and Slimming Cocktail Dresses We're Wearing Instead of Bodycon

While we’ll never fully dismiss bodycon dresses, lately our tastes are leaning more toward flowy, fashion‑forward pieces that are slimming and perfectly ready for fall. And it’s not just Us who are craving flowy cocktail dresses this season; runways and retailers alike are embracing flowier frocks that balance comfort, elegance and early-fall style with a […]

Nicole Kidman, Julia Roberts

Nicole Kidman and Julia Roberts Love This Luxe Fall Top Look

Style icons like Nicole Kidman and Julia Roberts have embraced the latest fall trend, and we’re totally on board. The two actresses have sported Rugby sweaters and tops, proving that sporty comfort can still look incredibly polished — especially when you know exactly where to shop. Retailers like Amazon, Nordstrom, Quince and Anthropologie are all […]

MUNICH, GERMANY - SEPTEMBER 1: Mirja Klein is seen wearing a off-the-shoulder dark green midi dress with voluminous, puffed sleeves and subtle floral texture throughout the bodice, the skirt is full and structured, cinched at the waist with a wide, matching sash tied in a bow from Cocovero; pointed-toe heels in a burgundy patent leather from Mango; oversized brown-tinted aviator sunglasses with a thin frame from Tom Ford; her blonde hair is pulled back in a sleek low bun on September 1, 2025 in Munich, Germany. (Photo by Moritz Scholz/Getty Images)

Found: 17 Flattering Fall Wedding Guest Dresses for Women Over 40

There’s no time of year more beautiful than autumn for a wedding, and we’re getting dressed for the occasion with fall wedding guest dresses. Thankfully, some of our favorite retailers offer gorgeous fall wedding guest dresses for women over 40, featuring rich autumn colors, flattering A-line fits, and luxurious fabrics like silk and velvet. From sumptuous off-the-shoulder styles […]

Meghan Markle

Channel Meghan Markle's $27,000 Designer Gold Watch With This $26 Lookalike

Meghan Markle is always stylish, but if there’s one department where the Duchess always shines, it’s her accessories. And while her jewelry often comes with price tags in the tens of thousands, if not more, I was surprised to find a designer‑inspired watch that looks strikingly similar to her pricey gold Cartier timepiece. Even better: […]

back to school amazon

As a Mom, Here's What I'm *Actually* Buying From Amazon's Back-to-School Edit

Like a lot of moms, I usually have an assigned list of school supplies to stock up on before the school year starts. And yet, there are always those back-to-school supplies you don’t realize your kids need until they’re in the thick of the school year. With three kids enrolled in preschool through elementary, I’ve […]

LOS ANGELES, CALIFORNIA - MARCH 15: Jessica Alba attends the 2026 Vanity Fair Oscar Party hosted by Mark Guiducci at Los Angeles County Museum of Art on March 15, 2026 in Los Angeles, California. (Photo by Taylor Hill/FilmMagic)

Jessica Alba’s Rich Mom Slipper Is the Back‑to‑School Buy Moms Love

We’ve all been there: your alarm goes off late, the kids are dragging their feet and the threat of missing the bus suddenly feels very real. Thankfully, getting the troops ready to head out the door is a whole lot easier when you have cozy slip‑on shoes that you can throw on in seconds. We […]

Jennifer Lopez

Jennifer Lopez's Under-$50 Boho Lace Cami Is Somehow Still Available

I might not have much in common with Jennifer Lopez, but one thing is for sure: we’re both obsessed with Free People. The Hollywood powerhouse has rocked the boho brand on numerous occasions, but it’s her take on the brand’s top-selling white lace cami that’s turning heads right now. Even better? The breezy lace top […]

LONDON, ENGLAND - SEPTEMBER 16: Xenia Adonts wears a neon pink turtleneck wool pullover, blue denim jeans pants with one flare leg, gray platform boots, during London Fashion Week September 2019 on September 16, 2019 in London, England. (Photo by Edward Berthelot/Getty Images)

Chico's Pre-Fall Fashion Is Here! 13 Stylish Outfits for Women Over 40

As a type A fashionista, I like to plan my outfits one season in advance. Call it what you want, but it’s undeniably smart to prep your fall wardrobe before it’s too late — especially when Chico’s always seems to have cozy-chic pieces that make planning half the fun. It’s true: the way Chico’s nails […]

kid-friendly-omega-3-drops

This Kid-Friendly Omega‑3 Is a Back-to-School Must-Have — And 20% Off

Trying to get three kids out the door and on the school bus all before 7 a.m. is not for the faint of heart. Thankfully, there are a few MVPs that make it possible, including grab-and-go breakfasts, slip-on shoes and — most importantly — kids’ liquid Omega-3 drops that keep their minds sharp and their mornings running […]

COPENHAGEN, DENMARK - AUGUST 04: A guest wears a white and beige printed headscarf, long wavy blonde hair, round sunglasses with dark lenses, a dark purple short-sleeve top with floral pattern and tie-front detailing, a matching maxi skirt, forming a maxi dress shape, a beige leather shoulder bag, sandals shoes, bangles, outside Rene, during Copenhagen Fashion Week Spring/Summer 2027, on August 04, 2026 in Copenhagen, Denmark (Photo by Edward Berthelot/Getty Images)

It’s In The Bag

I’m Replacing My Warm‑Weather Staples With These Elevated Fall Dresses

As a self-proclaimed fall girl, I eagerly await the start of the crisp, cool season ahead. Not only am I all about the shift in weather, but I’m equally obsessed with the fashionable fall wardrobe reset. You know, that moment when linen dresses give way to softer, richer textures, including satins, silks, velvet and sumptuously […]

kurt-geiger-kids-shoes

Cute Kids’ Shoes That Last? Check Out Kurt Geiger’s Back‑to‑School Line

I’m not bragging when I say my kids are way more stylish than me. Even as a fashion writer, I can’t compare to their playful style — especially when it comes to back‑to‑school shoes. Every year I let them pick a handful of cute new kicks, and this year, Kurt Geiger is the brand they […]

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