Sanah Faroke

We’re hitting the mid-spring mark, but the temperature outside has other ideas of what ‘warm’ is. With lingering 60-degree temps, most of Us are still reaching for our sweaters — but after peeping Gwyneth Paltrow‘s latest rich mom outfit, we’re not too mad about it. The Marty Supreme actress was seen at Jennifer Meyer‘s baby […]

If we had to describe Jessica Alba‘s everyday style, it would hands down be ‘California rich mom cool.’ Her closet is filled with loose, easy breezy pieces that can totally be replicated. However, it’s always a good day when we can find her exact style at an affordable price, and that’s where this Free People […]

Amazon’s Prime Day and Black Friday sales are elite, but if you’re on the hunt for skincare and makeup buys, the Summer Beauty Event is where it’s at. The annual two-week sale is running now through Sunday, May 10, slashing prices on top-tier products. The best part is that so many celebrity-loved favorites are also […]

There’s something so elevated yet relaxed about New England-style dresses. It could be the coastal vibe, or maybe it’s the breezy go-with-the-flow aesthetic — either way, we’re all in on the look. The preppy, beach town style makes Us instantly think about rich moms hopping on yachts, browsing farmer’s markets, playing pickleball and dining beachside. […]

When Nordstrom has a sale on the biggest brands at the lowest prices, you’ve got to pay attention. The retailer is slashing price tags on so many spring ‘It’ girl staples — the same styles we’re seeing on everyone from chic ladies brunching in Soho to our favorite celebs with limitless budgets. Just because A-listers […]

There’s something so elevated yet relaxed about New England-style dresses. It could be the coastal vibe, or maybe it’s the breezy go-with-the-flow aesthetic — either way, we’re all in on the look. The preppy, beach town style makes Us instantly think about rich moms hopping on yachts, browsing farmer’s markets, playing pickleball and dining beachside. […]

Soft cashmere clothing is arguably the crème de la crème of spring fashion. The high-end style has a luxurious feel that’s soft and warm yet somehow also so breathable, making it perfect for the spring season. So why doesn’t everyone have cashmere in their closet? Well, the luxe material is usually very expensive due to […]

Old Navy is a staple for year-round fashion, but if you ask Us, the retailer truly shines during the warm-weather months with breezy, vibrant pieces that demand attention. And if you want the latest and greatest in bold styles, Old Navy just collaborated with award-winning designer Christopher John Rogers to create a line filled with […]

Giving your shirt and blouse collection a spring refresh feels that much sweeter when you get all your breezy, elevated tops on sale. And while Us bargain hunters love a good deal, we expect pieces with high-quality fabrics, comfortable silhouettes and rich mom-looking style — which is why we’re shopping J.Crew’s massive outlet sale. The […]

As someone who is particularly close with her mom, Mother’s Day is a bit like my Super Bowl. It’s a chance to show her just how much I love and care for her — and really, it’s the one day of the year where she finally gets to feel seen. After everything moms do for […]

As a Florida native, you can say I thrive when wearing colorful clothing, breathable pieces and cute yet conservative finds. And that aesthetic rings true for all the rich moms living in West Palm Beach. My family recently moved from Miami to the coastal city, and upon visiting, I couldn’t help but notice the prevalent […]

Garden parties are pretty much synonymous with the spring season; it’s sunny yet cool enough to relax outdoors, eat cucumber sandwiches, sip tea (and spill the tea, IYKYK). To stay on theme, all you have to do is draw inspiration from the landscape. Floral patterns, colorful hues and billowy fabrics are all part of the […]

Brooke Shields and I may not have a whole lot in common. She’s a legendary actress, fashion mogul and icon, and I’m just your friendly neighborhood shopping editor who’s based in Queens, NY. But one thing we can both agree on? Our affinity for Rothy’s shoes. In a recent ‘What’s in My Bag’ video, Shields […]

Everyone wants to feel cool and comfortable while running errands, dining alfresco and doing anything outdoors. But in the spring? There’s a whole other layer of complication. The tricky weather can be cool and rainy one minute, and then sunny and sweat-inducingly warm the next. If you ask Us, it’s why adding linen clothing to […]

Sporty girls, our season is finally here! It’s time to get outside and hit the track, golf course and court now that the sun’s out. While tennis is a fan favorite, there’s no question that pickleball slowly made its way up the charts to being one of the most buzziest ‘new’ sports for spring. To […]

Your work wardrobe is ever evolving, transitioning with fashion trends, dress codes and seasons alike. And while you probably already have your go-to slacks down pat, you might want to give them a rest for the spring and summer months when temps heat up. Those heavy options just won’t do it, which is why investing […]

Free People style is all about that casually chic, bohemian look that somehow also feels very elevated. If you’ve ever shopped at Free People, you know exactly what we mean. The thing is, it usually costs a pretty penny to get that style down . . . and to add said pieces to your wardrobe. […]

You’re not imagining it: Basque-waist dresses are everywhere right now. Everyone from New York City ‘It’ girls to movie stars is donning the romantic dress trend that has no signs of stopping in 2026. While we saw inklings of the drop-waist style last year, the flattering design took off into overdrive due to the Wuthering […]

Procrastinators, listen up! Amazon is still slashing prices on items from big brands in fashion, beauty and tech during its long-awaited Big Spring Sale. You only have today and tomorrow to shop these wow-worthy discounts, so I curated a list of deals that are actually worth your time — starting at $15. As a shopping […]

In case you missed it, Amazon is dropping major markdowns across the board for its Big Spring Sale — but our eyes instantly gravitated toward the fashion and beauty deals (obviously). The biggest standout? The trending products hidden in the sale, which are already making waves for spring. If you want to look and feel […]

A spring refresh calls for updating items you already have in your closet, makeup kit, and your home — or, better yet, your backyard. With warm weather nearly here, chances are you’re planning to spend more time enjoying the sun on the patio. However, if your furniture looks a little rusty, dented or just old, now’s […]