Shopping

Korean skincare has taken over social media — and slowly, the world — with innovative formulas that produce glowing, glass-like results. But have you ever heard of Korean hair care? Yep, it’s a thing, and the trend is poised to take over 2026. I plan on getting ahead of the craze with the Anillo Rosy […]

There’s nothing quite like the thrill of finding an affordable dress that looks like it could be in the window of a designer store. Here at Us, we’ve become experts in spotting them and our favorite thing is sharing our findings with you. That’s why we rounded up these 17 designer-looking winter dresses from Amazon […]

Meghan Markle wore a top that channeled the viral rich mom aesthetic, and it reminded Us of a lookalike that’s a best-seller on Amazon! The second we saw that the Moss Rose Open Front Shawl Wrap Poncho started selling like crazy, it immediately reminded Us of the poncho we saw the Duchess of Sussex in […]

Zara is known for being a fashion retailer that totally nails the rich mom aesthetic. It’s almost like that’s who it models all of its collections after. However, Amazon has nearly identical styles — but at a more affordable price. Save some extra dollars on rich mom fashion when shopping our roundup of these 17 […]

Here at Us, tracking Katie Holmes’ fashion choices is serious business. We’re so inspired by her style that just looking at her outfit photos isn’t enough; we need data! That’s why when we noticed her wearing a large leather tote bag on repeat, we counted and found out she wore it a total of 13 […]

Now that we’re in full swing of cozy season, it’s time to make sure your closet is stocked with loungewear sets you’ll want to reach for over and over. It’s easy to find a comfortable and stylish look, but what becomes hard is finding it in your exact size, which is why I’m here to […]

If you’ve ever watched a movie based in the region, traveled there or have even seen videos of the viral rich mom aesthetic, you’ve likely come across the East Coast rich mom fashion a time or two. Their style is chic, sophisticated, simple and easy to emulate for ourselves — a big reason we love […]

You can leave the Christmas lights up ‘til January. . . but you only have a limited amount of time to shop these Taylor Swift-inspired deals! Thanks to some spectacular Amazon finds, Swifties will be able to save big on everything from unofficial merch to items worn by the singer, fulfilling their “Wi$h List” and […]

Gisele Bündchen is showing Us how to do airport fashion rich mom style! The key? Keeping it cool, casual and comfy with a pair of sleek sneakers. Her designer pair was pricey, so we found a lookalike version that’s only $36 on Amazon. The Victoria’s Secret supermodel was spotted earlier this year in an airport […]

As someone who shops for a living, I can usually spot a budget piece from a mile away — but Amazon really tricked me this winter. I kept adding finds to my cart thinking they were splurges, only to realize they were all under $50. A few rich-looking pieces genuinely made me do a double […]

Holiday gifting season is officially in full swing, and Taylor Swift’s trusted denim brand is topping our list of star-approved picks. Levi’s jeans make perfect presents, giving you a rare chance to treat someone to the styles that celebs reach for time and time again. It’s easily one of the most A-lister-backed fashion gifts of the […]

As an avid traveler, one gift that I recommend for anyone planning an international trip is a phone strap. Pickpocketing is rampant in some of the world’s most popular destinations, and keeping my phone securely wrapped around me has saved me from some unfortunate events. That said, not all phone straps are made the same […]

When the weather turns cold, most of Us are turning to oversized sweaters to keep warm. However, we also like them sprinkled with a little bit of the viral rich mom aesthetic as well, which means with a slimming effect. Thankfully, we were able to find 13 oversized rich mom styles — and they’re secretly […]

Summer dress styles are one thing, but fall and winter ones are a whole different level of classy. Something about the rich hues, layered styles and cozy materials is beyond swoon-worthy! If you’ve been in a rut with your outfits, or if you want to be the center of attention at any gathering this winter, […]

We’re always looking for ways to spice up our seasonal look from last year’s favorites. It doesn’t necessarily take reinventing the wheel, but it might add a little shopping to refresh your wardrobe. Instead of cardigans this winter, we’re leaning into knit zip-up sweaters. Unlike cardigans, this type of sweater has a zipper that allows […]

You know the vibe. Big sunglasses, luxe-looking bags, plenty of layers and a can-do attitude are just a few characteristics of the independent ladies of New York. They likely work on Wall Street or at the Rockefeller Center, closing million-dollar deals daily — just like the movies. Bold and confident, these gals are as classy […]

When it comes to having a seamless, elevated beauty look, your lashes can make or break your aesthetic. From bold, daring makeup designs to simple, neutral takes, making sure your lashes are long and fluffy is essential. Investing in a mascara that can check off all your boxes is essential, and we found one loved by […]

Leave it to Rachel Zoe to show Us how rich moms make wide-leg jeans look slimming! The mom of two and iconic fashion designer was just spotted in Los Angeles last December looking as chic as ever while heading to the Baby2Baby Holiday event at BMO Stadium. Slaying rich mom fashion, Zoe wore a trendy […]

Scooch over, Hampton’s mom. Hamptons aunt style is the biggest thing right now! It has everything Hamptons mom style does — the minimal designs, luxe-looking materials and quality pieces — but with a touch of playful energy, a sprinkle of scandalous and a whole lot of fun. Winter is the perfect time to unlock your […]

Gisele Bündchen knows a thing or two about rich mom style. She’s one of our go-to picks for fashion inspo because everything she styles looks like it’s fresh off a runway. Her ensembles are always flawless, and she elevates them with sophisticated accessories. Last November, the paparazzi snapped pictures of the expectant mother-to-be leaving a […]