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When Bethenny Frankel finds a beauty product she genuinely loves, she doesn’t just recommend it — she raves about it. So when she started gushing over L’Oréal’s Extensionist Mascara, fans were all ears. Known for her no-nonsense approach to beauty and brutal honesty about what actually works, Frankel recently took to Instagram to praise the […]

We love being first to a trend, and this season, all it takes is the right sweater to get ahead of the crowd. This winter’s ‘It’ knits feature relaxed silhouettes, cashmere-like fabrics and rich mom details that upgrade your entire outfit. And with prices starting at just $6, it’s no wonder these pullover picks are […]

Yes, we’re tired of jeans, too — but as fashionistas, sweatpants beyond the house just isn’t an option. If you want feel like you’re wearing sweats while looking put together, these 13 lounge-worthy joggers ace the assignment. They masterfully balance comfort and style, giving you an effortlessly chic aesthetic. Whether you’re meeting the girls for […]

Kate Middleton has perfected the art of timeless dressing. Rather than leaning into fleeting trends, she repeatedly chooses enduring staples, just like this Chelsea boot style she recently stepped out in. It’s exactly why her outfits continue to resonate year after year, including right now in 2026. The Princess of Wales was spotted at the […]

As a fashion writer, I know that finding a flattering blouse isn’t always easy; some styles overwhelm the frame, while others cling in the most unflattering ways in ways. After years of trying on countless options, I’ve finally found the silhouettes that consistently make me look slimmer — no styling tricks required. To take the […]

Trends may come and go but every so often, one comes back better than before. Natalie Portman just proved that a once-ubiquitous 2006 puffer coat style can feel completely right for 2026. Her latest off-duty look shows exactly why this practical staple deserves a comeback. Portman was photographed on January 22 in New York City, […]

Facial tools that promise sculpted results tend to invite skepticism — especially when they come with a budget-friendly price tag. But the Rokaty Lymphatic Contour Face Brush has been quietly winning over shoppers who didn’t expect much. Designed to support lymphatic movement rather than aggressively manipulate the skin, the brush taps into a gentler approach […]

Kate Middleton has mastered the art of winter dressing, finding the perfect balance of pairing playful patterns and bold pops of color with functional staples, like an all-black turtleneck. With cold-weather style down to a science, we couldn’t help but feel inspired by her latest look. Middleton traveled to the National Curling Academy in Stirling, […]

Cape Cod summer fashion is luxe . . . but the winter fashion? Next level! Between the cozy fabrics, chunky knit styles and preppy details, Cape Cod winter style screams ‘old money,’ and these 20 pieces nail the aesthetic. They look straight out of a coastal boutique! These timeless sweaters, long coats, outfit sets and […]

Julia Roberts just proved that a travel tote is more than a functional essential. The right one is a commuter accessory that can elevate your aesthetic tenfold. Case in point: Her latest roomy duffel that screams ‘rich mom’ from miles away. The A-lister’s $1,060 choice is a bit out of our price range, so we […]

For me, Valentine’s Day style is all about balance. I want a dress that feels romantic and festive but still flattering, comfortable and easy to wear beyond February 14. The pieces that do that best usually live in boutiques, and tend to come with prices I don’t love. The good news is that this roundup […]

Jennifer Aniston has a knack for foolproof winter dressing. When work commutes and important appointments stay on your calendar in the coldest conditions, puffer coats offer a cozy solution. The Morning Show star strolled through New York City in a full-length puffer coat. The puffy design is all the rage among the most stylish names. […]

If you think comfort and style are opposites, think again! Parisian rich moms prove that some of the classiest outfits can feel good on, and these 17 lounge sets deserve the credit. These French-inspired sets have the cozy appeal of sweats while looking so elevated, making them a win for comfort connoisseurs and fashionistas alike. […]

Looking for stylish pieces to achieve your 2026 style goals? Jennifer Lopez just proved that a timeless blazer is all it takes to elevate the most casual ensembles. a The singer and actress nailed rich mom style, layering a Ralph Lauren blazer over a white T-shirt and blue jeans for a picture-perfect ensemble. Lopez’s designer […]

The countdown to Valentine’s Day is on! If you haven’t locked down a gift for your loved one yet, there’s no need to fret. We found thoughtful, fun and sentimental gifts that are sure to make your valentine smile. From skincare essentials to self-care staples, these under-$25 Valentine’s Day gifts are a must-have! Whether you’re […]

Ashley Tisdale has proved time and time again that she’s not just a cool mom, she’s a cool, fashionable mom who stays on top of trends. The latest one she was seen sporting? A cozy Fair Isle sweater. The actress and Being Frenshe founder gave Us a little peek into her everyday wardrobe in a […]

Real rich mom style isn’t couture or sky-high heels. Rather, its fashion that blends comfort and intention. In winter, that translates to soft, throw-on lounge sets that are chic, never sloppy. Think: soft knits in luxe colors like mocha or caramel, creating instant outfits that are cozy and warm, yet also elegant, poised and on […]

If you ask Us, there’s no such thing as having too many winter jackets. From cropped puffers to classic trench coats, the options are somewhat endless, and each style helps achieve a completely different look. Hilary Duff is making sure our cold-weather outerwear collection is complete, proving that a trendy barn jacket is the versatile piece we […]

Sweet treats and cute gadgets are fun and all, but nothing says “I appreciate you” quite like flowers. And while flower delivery gifts can feel out-of-this-world expensive, I found a range of Valentine’s Day flower arrangements that suit every budget (including an under-$50 bouquet available right on Amazon!). Whether you’re shopping for your spouse, mom, […]

Emma Stone is a woman of many talents. When she’s not starring in our favorite flicks, she’s turning heads with her wardrobe. Recently, the actress stepped out in an overcoat so flattering that it left Us wanting to ditch puffers for good. While Stone’s exact pick is sold out (and pretty pricey), we found an incredibly good […]