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Who else is ready for a cold-weather wardrobe refresh? We sure are! Punxsutawney Phil said it best . . . we’ve got a long stretch of chilly temps ahead. Plus, it’s that time of the season when we’ve all already worn our cold-weather faves and are now reaching to the back of the closet to […]

It’s music to my ears: Amazon and deals. Not only does that mean you’ll be getting super-quick delivery, but you’ll also be winning on the price. From well-known brands to less highlighted ones, the limit doesn’t exist on what you’ll find lurking at the mega retailer. Spoiler alert: Levi’s and Columbia are running some serious […]

The weather is always so tricky during this time of the year. On one hand, you want to dress comfortably to protect against brisk winds and single-digit temps. No one wants to get caught in an unexpected snow shower or wind chill surge without being bundled up. On the other hand, you’re in the mood […]

When you’re shopping for a new concealer, there’s so many features and formulas to consider. From hydrating picks to options suited for mature skin, it’s challenging to land on one that works best for your skin. Luckily, we found a two-in-one formula that brightens skin and conceals dark spots in just one swipe. The It […]

The work-from-home era was one for the books. While we may get an occasional remote workday, many of Us go to the office at least a few times per week. We enjoyed roasting a pan of veggies and changing the loads between business meetings, but perhaps the best part of working from home was pairing […]

Winter’s frosty conditions continue to rage on, but that doesn’t mean you have to compromise your style. While we’d love to throw on cozy sweatpants and joggers every time we head outdoors, there are fashionable alternatives that combine comfort and style. Don’t believe Us? Scroll ahead. We’ve compiled a chic list of eye-catching high-waisted pants […]

Not to toot my own horn, but I’ve become a pro at applying false eyelashes over the years. Just because I’m good at it doesn’t mean I actually enjoy the process, though. I always have to hype myself up before attempting to place fresh fringe right along my lash line. And, without fail, it ends […]

When Gossip Girl first aired in 2007, everyone was beyond hung up on Serena’s effortless “It girl” style and Blair’s modern and aspirational preppy aesthetic. For this reason, we almost overlooked the original rich mom — Lily van der Woodsen. Gasp! One of the most iconic wealthy matriarchs of all time, van der Woodsen (played […]

Make 2025 the year you throughout the winter-to-spring transition both seamlessly  . . . and stylishly! One of the simplest ways to do that is with tops that can be layered and channel the viral rich mom appeal too. Keep scrolling to shop our roundup of 17 transitional sweaters that serve major wealthy mom style! […]

It’s rough being a mom sometimes . . . only moms would understand. While you can’t always control your kids (especially their tantrums), one thing you can control is your style. When you look good, you feel good; and sometimes, wearing a great pair of Good American jeans, a perfectly tailored jacket, or some simple […]

When it comes to fashion anything Anna Wintour says just goes. And this season she’s saying Burberry scarves are “the look” once again. A designer accessory, the scarf is budget-busting for most of Us, but thankfully we can get her look for 97% less on Amazon! The fashion legend was just spotted attending the Carolina […]

New York Fashion Week has come and gone, and all of the clothes that graced the runway were absolutely breathtaking. Throughout the 2025 shows, however, we noticed a few major trends that are sure to shape the year ahead. But which ones are actually worth giving a try? We tapped professional stylists to give you […]

It might be hard to believe, but no matter your hair type, you can work out without ruining your hairstyle. I had doubts — until I tried this double-layer headband designed to keep edges smooth and protected. If you’re natural, you know the struggle: one intense workout, and suddenly your hair needs a full reset. […]

Much to our delight, the fashion industry has evolved over the years. Shoppers can find stylish pieces that flatter all types of body shapes and sizes. Long gone are the days of one-size fits all looks. Whether you have hip dips, a short torso or super thick thighs, you can scroll through popular retailers and […]

As we inch closer and closer to spring, that brings Us one step closer to wedding season. We don’t know about you, but here at Us, we’ve got tons of nuptials on our cal this spring. If you plan to watch your loved ones say “I do,” you’re probably on the hunt for spring wedding […]

Can you believe it? It’s almost time for spring break trips. If you’re rallying the troops and jet setting to a tropical destination then you probably need to revamp your wardrobe with beach vacation essentials. It’s time to relax and unwind in beauty, sunny weather so why not stock up on colorful swimsuits, eye-catching cover-ups […]

Valentine’s Day is approaching and love is in the air! Whether you’re shopping for your significant other, gal pals or your beautiful self, nothing says “I love you” quite like a cozy, coordinated outfit. Two-piece sets are perfect for lounging around the house or a movie night with friends. Plus, the right combination will make […]

If you ask Us, Katie Holmes delivered the ultimate master class in effortlessly chic fashion this winter. The paparazzi has snapped shots of the Our Town actor en route to her Broadway play and casually strolling through NYC after coffee runs. No matter where she’s headed, Holmes is always styled an exceptional ensemble — especially […]

The 2025 Super Bowl was a lot of things, but “depressing” is a word you may hear from Swifties and Chiefs fans. A game brimming with talent and skill quickly turned to a blowout — and stayed that way for four whole quarters. Kendrick Lamar‘s half-time performance boosted some spirits, but the looks on Chiefs […]

Valentine’s Day is all about showing our loved ones how much they mean to Us through thoughtful gift-giving. From delicious treats to extravagant jewels, there’s nothing too big or too sentimental. Of the host of gifts people swoon over flowers absolutely tops the list. If you’re tired of your favorite bouquets wilting away no matter […]