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If you’ve followed TikToker Tinx’s videos, you’ve probably seen one of her many breakdowns of the East coast rich mom aesthetic. From the heart of NYC’s Tribeca neighborhood to the moms in Greenwich, Connecticut, Tinx has shown Us how East coast rich moms approach fashion. And because we found so many winter pieces that totally […]

Christmas may be over, but Mariah Carey chose to close out her holiday season in style. On December 24, 2024, the “All I Want for Christmas Is You” singer was spotted out in Aspen, Colorado wearing a warm winter outfit that was the epitome of cozy-cute. While she sprinkled in a few festive details, coordinating […]

Whether it be because of some extra holiday lbs or chilly temperatures, the sound of putting on a pair of pants right now sounds about as fun as putting on a swimsuit. During the cold months, we want styles that’ll both flatter our bodies, while also looking polished and feeling warm. That’s why we rounded […]

There’s nothing like the glitz and glam of the holiday season. Sophisticated sweater dresses are an effortless way to instantly upgrade your look — especially now that winter is here. No matter where you’re headed this holiday season, you can stay dressed to impress in a cozy and stylish frock. From chunky knit minis to […]

Whether you’re a skincare-devotee or a beginner, two words you’ll hear over and over again are “double cleanse.” The process is simple, it quite literally consists of double cleansing your face with an oil-based formula and following up with a creamy or gel-like cleanser. Oil attracts oil (aka sebum), and cleansing with an oil-based cleanser […]

If there’s one retailer out there that aligns with the viral rich mom aesthetic best, it’s Zara. It’s practically like the fashion retailer is designing with their upper echelon style in mind. However, a close second to Zara is Amazon — and they give Us the chic aesthetic at a more attainable price point. Need […]

This year seems to be the year of sparkles. Everything from sparkly dresses to sparkly Crocs is popular right now, likely because winter is in full swing! The best way to nail a dazzling winter look is to dress the part — think cozy materials and of course, sparkles. Sparkles make it almost too easy […]

There’s nothing that makes it feel like the holiday season more than cuddling up watching a Hallmark movie with some hot cocoa and Christmas movies in hand. The only thing that could make it feel even cozier? With one of these 15 sweaters that seriously channel Hallmark holiday main character vibes. Whether you’re wanting to […]

Over the years, your skin can feel dull and lackluster — we get it! But it doesn’t have to. Investing in a body scrub can work wonders for removing pesky dry skin and helping nurse your body’s biggest organ back to health! Giada De Laurentiis, known for having her own series of cooking shows on […]

Of course, we’re obsessed when Kate Middleton gets all decked out in her gowns and gowns, but we’re particularly intrigued by her off-duty fashion as well. When she wants to be comfortable, she reaches for things like sweaters, jeans and our personal favorite: her comfy shoe selection. These 13 selects below are inspired by her […]

Getting motivated to leave your cushiony covers in bed in the morning can be tough — especially in the colder months! But what if I told you there was a way to keep the cozy blankets wrapped around you without sacrificing on style (or getting stares from onlookers)? That’s right, we found 17 sweater dresses […]

Have you heard, dear readers? Crossbody bags are having the ultimate fashion moment. Luxurious designer brands have created celeb-approved styles with costly price tags to match. If you want to participate in the style trend, you don’t have to worry about bringing your bank account into the red. Amazon has a host of crossbody bags […]

Cheers, dear reader! The post-holiday season is here and Amazon is treating Us to the gift that keeps on giving. Weeks after the ‘Zon offered massive Black Friday and Cyber Monday deals, the retailer is back with another savings event. The Amazon winter sale is in full swing and you need to check it out […]

Olivia Wilde knows a thing or two about effortlessly chic fashion. Whether she’s rocking cozy athleisure or sophisticated ensembles, the Don’t Worry Darling director always serves a savvy look worth recreating. On December 20, Wilde was photographed while shopping in Los Angeles. The paparazzi snapped shots of the director looking at holiday cards and taking […]

Happy holidays! While the Christmas festivities are (practically) over, the party goes on. Next week is New Year’s Eve, one of the best holidays for fashionistas! Whether you’re staying home or going out, traveling or hosting, you can steal the show . . . all you need is the right outfit! New Year’s Eve is […]

Happy holidays! When you’re not playing an intense game of Scrabble or baking cookies with your family, chances are you’re doing a little shopping — this time, for you! With the holiday shopping season over, it’s (finally) time to start buying for yourself. The new year is the perfect opportunity to upgrade your home, style and […]

New year, new look. The clock is ticking — there’s just one week left to shop your New Year’s Eve outfit! Time to sparkle and shine like the Times Square ball drop. Whether you’re celebrating with your special someone, your sisters or solo, you deserve to ring in the new year in style. Party like […]

Designer brands like Lowe to even department stores like Target have all deemed the fair isle sweater style a top trend for fall/winter 2024-25. Causing me to do a deep dive, I realized that the style has long been a favorite of royals. It was originally popularized by King Edward VIII in the 1920s and […]

Achieving smooth, supple skin can be a bit of a challenge, especially now that winter is upon Us. Cold, dry air is the culprit that zaps moisture from the skin often resulting in dryness. Adding a nourishing moisturizer to your beauty routine is a plus, but there’s one step you need to add. Enter exfoliating. Exfoliating […]

It’s officially winter and many of Us are experiencing blistering temps to prove it. Now that it’s the chilliest time of the year, it’s important to create a foolproof wardrobe with fashionable and practical waves to stay warm. Legendary actress Goldie Hawn delivered a masterclass on cold-weather outwear! She sported a chic red jacket that […]