Moms are outraged that a new ad for Bugaboo strollers features a bikini-clad model running Credit: Courtesy of Bugaboo/Facebook

Reality or ridiculous?

Moms are shaking their heads at a new Bugaboo ad that features a bikini-clad model pushing a baby stroller. The company promoted the photo earlier this week, but the comments haven't slowed down yet.

"See how model and mum Ymre Stiekema stays fit and healthy with the Bugaboo Runner," the company posted on their Facebook page on July 21. In the ad, Stiekema is wearing tiny black bottoms, a black and white bikini top (where's the sports bra!?), and is showing off her abs and toned legs. (Some Bugaboo strollers can be worth anywhere between $649 and $1,765.)

"Seriously why in the world would she be running in this? Horrible promotion!! Not gonna lie she's one fit mama but really?!!!" one commenter wrote. A second noted: "I hope she's running to mcdonalds. I'd rather not look like that! Far too skinny. I'm no model but that's not a great picture to show new mums. I like a real woman with wobbly bits!"

Some women even got a kick out of the photo. "Are you kidding me? Who goes running like that? Haha," one wrote. Another joked: "So thaaaat's what I have been doing wrong.....I need to jog with my baby in a Bugaboo to get my beach body back."

Even so, some moms didn't see the problem. In fact, they called out others for putting it down, and even looked at the ad as inspiration.

"Fabulous idea but I bet the bugaboo is also a fabulous price that the majority of us women on maternity just cannot afford," one posted. Another woman added: "Hello she is not gonna run like this with a make up and fab looking hair! Perfectly shot picture! She is one hot mama! Stop being jealous and move! Simples!"

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