Update: Skechers Superbowl Ad to Feature Dog, Not Kim Kardashian
Credit: Lisa Maree Williams/Getty Images
What does Kim Kardashian have to do with a French bulldog?
Although the single reality star, 31, appeared in a sexed-up Super Bowl ad for Skechers sneakers in February 2011, the 2012 campaign for the company features an adorable little pooch instead.
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But, contrary to a Tuesday item on USA Today, Kardashian was not "replaced" or "dropped" by Skechers USA.
The 2011 spot featured Kardashian wrestling with a half-naked man and showing off a sneaker; the 2012 spot stars a French bulldog, wearing GOrun sneakers, racing a pack of greyhounds.
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Skechers told Us Weekly in a statement the reality star "has had a tremendously positive effect" on their brand. "Not only did Kim's Skechers Super Bowl ad generate over 1.6 Billion positive media impressions for Skechers, but she played a big part in Skechers moving up last year from 388 to 99 among companies with the highest brand trust."
"While Kim's contract with Skechers simply came to an end at the end of last year, we continue to have a great relationship with her as we do with all the other talent who have worked with the brand over the years," Skechers' statement continued.
VIDEO: Kris Humphries mocks Kim's weight before their split
One human who does appear in the new commercial: Mark Cuban, owner of the Dallas Mavericks, now the team of Kardashian's brother-in-law Lamar Odom.
"I'm not Kim Kardashian," Cuban says. "But one of the things I do know is high technology and how to use it. "
Tell Us What You Think
26Have you people seen how Kris dumps on Kim all the time. I think he a jerk. Just watch him once in a while.
I also stopped watching their Reality TV show,they dont even know how to act.
I guess the Kardashian's era is nearing iKim who look like trash after she dumpred Kris Humphries.
in other words, her azz was dumped!
I didn't see the ad itself, but I saw a picture from it where Kim's on her back, underneath a guy. Look familiar?
i can't wait to see the commerical!!
No greyhound racing and no Kim K. either. They need to go in a different direction.
I'd rather see her than promote greyhound racing Skechers! losers
Just as disgusting as the fur hag of Kim...no one seems to know what a horrible life racing greyhounds live. Please everyone...get a clue. Greyhounds don't get paid...right Skechers. Sign the petition to prevent this from airing! You can find it at change.org under Stop the Super Bowl Ad Promoting Dog Racing
wow so lame how everyone's gaining up on her and how does this make your day? you must have no life if changing an ad or replacing Kim makes your day... Hello her contract ended...plus greyhound racing is worse! Kim is better than her sisters yet everyone bashes you are all just jealous that she's so beautiful!
good for them...they do not like her...who does?
Brittany, I signed it and shared it with my FB friends. I can only hope Skechers rethinks their campaign and donates to helping these poor babies.
I agree Tami. I saw a petition with about 50,000 signatures people against the commercial. Grey hound racing is disgusting if you actually look it up. Poor pups.
Although I'm happy we aren't having to see something else with her in it, I am upset that Skechers is choosing to gloryify dog racing. It undermines all the hard work animal rescuers have put in to get this 'sport' outlawed. The track where this commercial was shot is notorious for extreme animal abuse. Shame on Skechers for showing such a lack of compassion.
Haaaaaaaaaaa!! Hoooooooooooooooray 4 THE FRENCH BULL DOG!!!! Replace all of 'em~the "carTRASHians" & jenners!!!!!!! Haaaaaaaaaaaaaaaaaaaaa!!
That was a fitting replacement. Kim next look for a job doing this: http://youtu.be/oj2xlu38rqk
Oh, and is this her "my fake wedding backfired on me face/" Poor, poor you.
Love it! Hopefully this is the beginning of a trend.
Thats Wonderful News She needs to be replaced!
That totally makes my day, I bet that dog has more talent than she does! LOL