The scale has spoken -- and it doesn't have good news for Jessica Simpson.
A source tells Us Weekly the new mom learned at her first Weight Watchers weigh-in -- a few weeks after the May 1 birth of daughter Maxwell -- she had gained 70 pounds. Luckily, the spokesperson, 32, has $4 million worth of motivation to shed them.
Her contract requires a 20- to 30-pound loss by the end of August or no payday, says a source. But it won't be easy.
"Jessica has always had issues with junk food," says a Simpson pal. So the 5-foot-3 fashion mogul has called in reinforcements: She enlisted her mom, Tina, and a few pals to do the program "to help keep herself in check," says the insider.
Simpson, who plans to breast-feed through July, also ditched her beloved high-calorie margaritas, adds the source. "She had a few drinks postpregnancy, but then stopped."