Werk it out! Julianne Hough practiced perfect brand representation at the launch of her Jules by Julianne Hough MPG Sport Collection activewear line on March 23 in New York City at Lord & Taylor, where the collection is sold exclusively nationwide.
The 27-year-old Dancing With the Stars alum began the night in a Cold Shoulder cocktail dress by Yigal Azrouël ($990, shopbop.com) — simultaneously sweet and sexy with its light pink hue, a side slit and peek-a-boo patches.
Leaving her formalwear behind, Hough then swapped her dress for a Distinct Keyhole Bra ($48, mpgsport.com) and Daring Capri leggings ($50), topping off the two pieces with her Crown Cover Up ($60, mpgsport.com).
Talk about proving a point: In a statement, Hough explained that the line’s 13 pieces, which all cash in for $60 or less, are made for day-to-night-to-namaste.
“I gravitate towards pieces that are versatile enough to easily transition from active to ready-to-wear,” Hough said.
On the carpet, told Access Hollywood that while she’s excited about her new ventures and her “personal career,” she still misses Dancing With the Stars.
“I love being able to hopefully inspire and give some critiques,” she said. “But I’m doing it from the couch!”
