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Not everyone shops on a budget!

Mary-Kate and Ashley Olsen's $39,000 alligator backpack had no problem flying off shelves, The Row designers tell Women’s Wear Daily.

"It was the first thing that sold off the shelf," Ashley, 25, said at the Paris launch of their new handbag collection September 30. "During our last economic crisis in the U.S., the only thing that went up was Hermes."

Despite its hefty price tag, Barney's Fashion Director Amanda Brooks sees the luxe backpack as an investment.

"If you were ever going to spend $39,000 on a bag, that's the bag you should buy," she told Fashionista in July. "There's enough design to make it interesting and beautiful but they truly are classic bags -- and I think you also might be the only one who has it."

Tell Us: Would you spend $39,000 on a backpack?