Hair ye, hair ye!
Prince William's thinning hair got the royal treatment on the cover of Hello! magazine.
The British star, 27, appeared on the tabloid's cover with an unusually dark, full head of hair, likely added by lighting and some clever Photoshopping.
(The prince sported his traditionally dark blonde locks in photos inside the magazine.)
The prince was snapped by photographer Jeff Hubbard, a former drug addict saved by British charity Crisis, in a London studio in January.
The 53-year-old Hubbard, who was homeless until recently, was honored to work with Prince William to raise funds for the charity.
"I didn't sleep at all the night before and felt very worried about the immensity of the task," he said. "When Prince William arrived, I sensed he was a little nervous, too. I showed him the camera we were going to use and once the shoot started we chatted away. I completely forgot who he was."
He added: "He is a very nice guy and incredibly natural, and that put me at my ease."
This is the first time the heir has taken part in a non-professional photo shoot.