Green Lantern star Ryan Reynolds has been named the new face of Hugo Boss fragrance, the brand announced Friday.
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Says the actor, 33, "BOSS is a brand that not only represents classic style and sophistication, but inspires men to work hard, embrace opportunities and strive for success in all aspect of their lives. I'm honored BOSS invited me to be the face of its new men's fragrance."
"We're delighted to be working with Ryan as the face of the new BOSS fragrance as he perfectly captures the ethos of the brand," says Hugo Boss' global marketing director Thomas Burkhardt. "He is stylish, dynamic and confident with a tenacity and determination that make him an ideal role model of modern success."
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Reynolds quietly wed Scarlett Johansson in Vancouver in September 2008.
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He co-starred with Sandra Bullock in romantic comedy The Proposal last year.