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Credit: Jason LaVeris/FilmMagic
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Robert Pattinson
Once Twilight's leading man found out costar Kellan Lutz was launching a clothing line, he wanted in on the action, too. "Rob and I were talking about doing clothing lines, and he found out I was doing one and was like 'I should do one,'" Lutz has said. "He wants to do one -- he's always so hipster." The name the actors settled on? Rags by Rob.