See James Franco as Hugh Hefner!

Entertainment January 27, 2012 AT 10:09AM By Justin Ravitz

Credit: Michael Ochs Archives/Getty Images; CelebrityJuice/Splash News Online

James, is that Hugh?

James Franco hit the Glendale, Calif. set of Lovelace on Thursday. The handsome, quirky actor, 33, was utterly transformed to film his cameo as none other than Hugh Hefner -- morphing into a younger version of the Playboy founder, 85.

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The normally hipster casual actor, artist and student wore Hefner's iconic red moking jacket and white scarf, with his hair in a 60s/70s style pompadour.

Starring Amanda Seyfried as porn star Linda Lovelace, the film made a last-minute casting switch this week: Mary-Louise Parker is replacing the ailing Demi Moore in the role of Gloria Steinem, a source confirmed to Us Weekly exclusively.

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Tell Us: How does Franco look as Hefner?

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January 27, 2012 - 5:33pm Danielle Galavin Bourgoin
HE LOOKS NOTHING LIKE HUGH HEFNER
January 27, 2012 - 5:27pm Amy Lee Sol
he looks a lot like him
January 27, 2012 - 4:58pm Jan Far
Never so that coming...no wonder he was killed on GH. The role is creepy, nop a fan anymore
January 27, 2012 - 12:53pm Anonymous
I think these cast changes are great for the movie. Amanda and M-L carry alot less baggage! Might
January 27, 2012 - 12:31pm Colleen McGorman Kelley
He makes even Hugh Hefner look hot. Yum
January 27, 2012 - 11:35am Yuliana Ho
I can see the resemblance