Fashion Star host and executive producer Elle Macpherson is on the hunt for "the next big fashion icon."
Beginning March 13 at 9:30 p.m. EST, 14 contestants will show mini-collections each week in hopes of having their designs sold at retail stores Saks Fifth Avenue, H&M or Macy's.
Celebrities Jessica Simpson, Nicole Richie and John Varvatos will serve as the contestants' mentors throughout the series. "You can actually buy the next day what you see on the stage," Simpson, 31, says. "That's such a great concept!"
Adds Varvatos: "It's not just about creating this fantasy that nobody in the end can really buy. It's about selling clothes to America."
Fashion Star premieres Tuesday at 9:30 p.m. EST on NBC.