’Tis the season … to step out of your (lipstick) comfort zone. Hailee Steinfeld, Taraji P. Henson and Priyanka Chopra are rocking magenta, merlot and grape, and the pictures alone have Us 100 percent convinced that purple is going to be the new neutral for the holidays. Worn with plush velvet slips, colorful sequins and metallics, the sultry shade oozes sex appeal and solidifies #bosslady status. “Purple is daring and festive, which makes it a great choice to wear for holiday parties,” says Steinfeld’s makeup artist Melissa Hernandez. “Aim to keep the rest of the face natural,” she adds. “Just a touch of highlighter for a glow and tons of mascara to make the eyes pop.”

Hernandez painted MAC’s Tailored to Tease Retro Matte Liquid Lipcolour on Steinfeld’s lips with a brush Nov. 20. ($21, maccosmetics.com)

Before applying the Lip Bar’s Crown Me shade on Henson Nov. 20, pro Ashunta Sheriff exfoliated lips with a sugar scrub. Try Obsessive Compulsive Cosmetics’ Lip Tar in Lush for a similar look. ($16, occmakeup.com)

Lime Crime in Fetish beautified Priyanka Chopra’s lips on Nov. 11. ($20, limecrime.com)

The rule of thumb when choosing the perfect shade of purple? According to Hernandez, “Those with yellow undertones should pick richer shades such as maroon and burgundy, and those with pink undertones should choose brighter shades such as lilac or fuchsia.”

Get celeb fashion, beauty tips, and more delivered directly to your inbox. Sign up for the Stylish by Us Weekly newsletter now!