Parents of little ones barely have time to finish a cup of coffee — let alone go shopping. For that reason, Jana Kramer and her friend Sarah Boyd launched a subscription service called Moms + Babes.
Kramer, 35, told Us Weekly she loves the “surprise” factor and trying out new goodies in the comfort of her own home. (The country singer, who is mom of daughter, Jolie, 2, and 12-day-old son Jace, won’t be getting to a mall any time soon!) Each gender neutral kit — valued at $150 —comes stocked with six full-size products for mama and baby (think Boudreaux’s Butt Paste and a pack of Purlisse hydrating sheet masks.)
The One Tree Hill alum and Boyd designed Moms + Babes with children of all ages in mind and offer both an infant box (for tots under 2) and a toddler set. There’s also a collection just for grown-ups! (From $53, momsandbabesbox.com)
Former Bachelorette Ali Fedotowsky raved about the creation on Instagram: “What a genius idea! Love having options for me and my babes.” Fedotowsky, 34, isn’t the only celeb fan: Audrina Patridge and Jamie Lynn Spears also look forward to the four yearly shipments that are curated by season.
In September, Kramer shared a YouTube video of herself opening the fall edition box, which included goodies such as a BbLuv Käp. The silicone visor, that was created to keep shampoo out of your baby’s eyes, was staple during bath time when Jolie was an infant. “She didn’t like getting water in her face,” the Whine Down With Jana Kramer podcast host explained. She later gushed about the Glo Skin Beauty bronzer, raving, “Literally, everybody can use this.”
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