Kute! The Kardashian sisters Kim, Kourtney and Khloe announced Wednesday, Feb. 19 that Kardashian Kids, their new clothing line for baby girls, will be released exclusively at Babies”R”Us locations nationwide in March. The stylish trio also shared adorable promo pictures of baby models wearing clothes from their collection and discussed what inspired their designs.
“As a mom, I cherish the time my baby and I spend together getting her dressed,” 33-year-old Kim said of bonding with her 8-month-old daughter North West. “The items in this collection are exactly what I have imagined for her.”
The Keeping Up With the Kardashians standout dished Feb. 9 that she was working on a baby line when a fan asked if she would ever dress baby Nori in clothes from Target. “Kids grow up so fast. You need affordable clothes!” she responded.
The first collection was designed with frequent apparel company collaborator Jupi Corp. for girls aged 0-24 months. It includes pieces stamped with motifs like butterflies and stars, and of course, the Kardashian trio’s beloved animal print. Oldest sister Kourtney, also mother to 4-year-old Mason and 18-month-old Penelope, said the project has been on her radar “since becoming a mom.”
Though she has yet to experience motherhood herself, 29-year-old Khloe mentioned that Kardashian Kids was a “natural” step forward for the family’s growing apparel empire: “With our ever-expanding family and our wide circle of friends having children, designing a baby collection was the next natural progression for my sisters and me.” (The sisters already have a contemporary retail chain called Dash as well as a Sears collaboration line called Kardashian Kollection.)
As previously reported by Us Weekly, a source close to Kim told Us that though Nori and her cousins aren’t featured in the ads, “They got the cutest baby models!”
It also turns out that making careers based on children’s fashion actually goes way back in the Kardashian clan. “Our grandmother [Mary Jo] opened a children’s fashion store, and from an early age I adored baby fashion,” Kim revealed in the statement. Kourtney, meanwhile, posted a promo image of the kids line via Instagram on Wednesday and wrote, “#dreamcometrue.”
The line launches on Mar. 15. Tell Us: will you be dressing your babies in Kardashian Kids?
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