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Bud Light’s “Coin” Super Bowl XLIX Ad Features Life-Size Pac-Man Game: Watch the Commercial

Watch Bud Light's amazing Super Bowl XLIX commercial, featuring a real-world, "old-school fun" game of Pac-Man!

Run Riley, run! Bud Light released its full Super Bowl XLIX ad during The Tonight Show With Jimmy Fallon on Thursday, Jan. 22, and as expected, the 90-second commercial is epic.

The ad begins in a hidden camera setting involving a bar patron named Riley. The bartender hands him a Bud Light on condition that he be “up for whatever happens next,” which is also the name of the campaign. Riley reads the message on the bottle aloud: “The perfect beer for stepping outside for some old-school fun.”

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Riley and his pals venture over to a secret spot, where a giant-size quarter awaits them before a sign that reads: “Insert Coin Here.” The doors then open to a hidden warehouse party, where a life-size Pac-Man maze awaits the unsuspecting trio.

“You. Are. Pac-Man!” a girl tells Riley, who is suddenly thrown into the maze of mega Pac-Man bumping from corner to corner, in search of eats. Riley, meanwhile, scrambles around to find cherries, accrue points, and most of all: avoid his hunters.

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live pac man aerial shot

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Watch what happens above in the cool commercial, and make sure to check out Budweiser’s “Lost Dog” teaser, one of three commercials to come from Anheuser-Busch come Super Bowl Sunday.

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